About Summit Replays:

Couldn’t make it to Summit or want to revisit a favorite session? The Summit Replay Series brings top talks from our customer conference straight to you—full recordings of sessions that offer practical advice, real customer stories, and bold ideas to move your work forward.

Session Overview:
AI is transforming PR and internal communications—helping teams move faster, measure better, and build stronger narratives. Still, many professionals hesitate, unsure how to use AI consistently in daily work.

In this session, Stephanie Cohen Glass, Senior Director of Communications Strategy & Insights at Microsoft, shares how her team is thoughtfully incorporating AI into their communications function.

What You’ll Learn:

• Human instincts still matter in earned media strategy - 00:39
• How Microsoft uses Meltwater for AI-enhanced media strategy - 07:25
•  The role of communicators in the age of AI - 08:31
• Why building confidence with AI starts with experimentation - 05:15
• Mindset shift: from being overwhelmed to AI fluency through daily habits - 11:14
• Bringing AI into internal communications via Copilot and Teams - 15:08