In Episode 9 of the Expert Exchange Podcast, I sit down with Alex Lin-Goldsmith, Senior Director - Communications with Turnitin for an insightful and wide-ranging conversation on the intricacies of marketing. We explore topics such as building trust, managing risks, and the evolving landscape of data utilization.

Learn about insights Alex gained in his early career in Hollywood, and the impact of diversity - not just in demographics, but in perspectives - and how it fuels innovation and understanding.

Dive into this episode for a discussion on everything from music industry parallels to the concept of legacy, and let Alex challenge you to rethink your approach to marketing in the modern era.

Takeaways

• Creativity requires a balance of emotional and factual logic.
• Taking calculated risks is necessary for growth and innovation.
• Building trust requires vulnerability, authenticity, and an understanding of power dynamics.
• Data can support decision-making, but it should be complemented with context and non-verbal cues.
• Diversity, equity, and inclusion are ongoing journeys that require creating opportunities for underrepresented groups.