In Episode 6, I sit down with Aaron Strout, Chief Marketing Officer with Real Chemistry, to talk about the ins and outs of running a successful marketing team. In our chat, we dive into how different personality types play into making a business thrive and how they relate to leadership roles. Aaron opens up about his journey as a CMO, talking about the hurdles and shifts he faces as his team and company expand. 

We also dig into the effects of virtual onboarding and the pros and cons of virtual events. Aaron spills his strategy for event planning, the value of bringing clients along, and finding the sweet spot between crunching numbers and keeping things human.

Wrapping up, we tackle the impact of generative AI, and whether Aaron would take the same career path if he had to choose again.

Takeaways

• A successful business requires a combination of different personality types, including entrepreneurs, specialists, and managers.
• As a leader, it is important to empower your team and create opportunities for growth and development.
• Events are a valuable tool in marketing, providing opportunities for deep connections and meaningful experiences.
• Demonstrating the ROI of events requires a combination of quantitative and qualitative measures.
• Choosing a career path that aligns with one's passion and values leads to fulfilling and impactful work.