In this episode, we delve into the crucial role of building trust in business relationships, with a special focus on marketing and public relations. Aaron Jones, Director of Media and Communications at STV Group, joins us to discuss how trust is the cornerstone of successful partnerships, and why personal connections are key to understanding the goals and challenges of clients.

We discuss the natural skepticism accompanying the early stages of a business relationship, and how Aaron has overcome that challenge through consistent and meaningful interactions. We also touch on the importance of connecting PR with broader business objectives, as well as PR’s challenges, opportunities, and continuing value in the ever-evolving business environment.

Tune in to gain a deeper understanding of the importance of trust, and discover practical insights on how to build and sustain it in your business relationships.

Takeaways:

• Skepticism is often present at the beginning of a business relationship, and trust needs to be earned.
• The shift towards performance marketing should not neglect the importance of building trust.
• Human connection and showing care for clients on a personal level can help build trust and strengthen relationships.
• Building relationships requires continuous effort and adaptability.
• PR professionals should focus on long-term sustainability and strategic skills rather than short-term wins.
• Connecting PR goals to business goals is essential for gaining credibility and trust from decision-makers.
• The PR industry is facing challenges in terms of budgets and the need to prove ROI, but there are also opportunities to leverage new technologies and navigate complex issues.