Virtual Workshop: Building Your Go-To-Market Strategy

mCommunity is turning 1 in October! To celebrate each week we will be gifting our community members value-programming to grow their skills, knowledge and network.

Virtual Workshop: Building Your Go-To-Market Strategy

In this workshop, you’ll learn how to create go-to-market (GTM) strategies that help you build strong brands, attract the customers you want, and engage with your audiences.

The world of branding, marketing, PR, and communications is always evolving, with new trends and technologies changing the landscape all the time. Against that backdrop, how can we build integrated GTM strategies that help your organization or brand achieve your marketing and communications goals?

Anika Jackson, a marketing and communications leader with 25 years of experience, will help you to:
 

• Understand how communications tie into a strong brand strategy
• Create clear communications messaging that serves your broader goals
• Learn and apply current and time-tested trends to media outreach
• Engage with integrated strategies to amplify communications

Join this session to learn the secrets of building GTM strategies that deliver, from an accomplished industry expert.

Meet Anika Jackson

Anika Jackson is a senior communications and marketing professional with over 25 years of experience working with diverse brands and clients to build local and global interest and create meaningful, synergistic relationships between brands and consumers. Besides her role as a professor at USC Annenberg and co-producer and co-host of the USC MediaSCape speaker series and podcast, she is VP of PR and Operations at Full Capacity Marketing. Anika also produces and hosts the Your Brand Amplified® podcast and created the Brand Amplifier program for small businesses. Most recently, Anika is a bestselling Amazon author in the women’s anthology, Business on Purpose Vol. 2.

She is a member of the Intuit Small Business Council, serves on the advisory board for UC Santa Barbara’s Women in Leadership executive program, and contributes her knowledge and thought leadership for the benefit of multiple local, national, and global nonprofits.