Product Workshop: Advanced Trend Analysis and Media Monitoring

Join us for our upcoming Product Workshop, where you'll not only learn how to understand your brand's perception in the media but also how to strategically engage with trends, capitalize on opportunities, and mitigate potential risks in real-time. If you feel confident in building a Boolean search and are ready to explore more advanced media monitoring opportunities, this workshop is for you!

 In this Workshop you’ll learn how to: 

• Evaluate and Analyze Media:

  • Assess your brand’s media performance and compare it with competitors.
  • Analyze media coverage related to specific topics of interest.

• Identify Insights, Opportunities, and Risks:

  • Extract valuable insights from historical conversations surrounding key topics.
  • Pinpoint emerging opportunities for brand engagement.
  • Recognize potential risks and develop strategies to mitigate them.

• Monitor and Respond to Trend Changes:

  • Set up monitoring systems to detect shifts in trends.
  • React quickly to capitalize on opportunities or address risks as they arise.

During the interactive practice session, you'll have the opportunity to put your new skills to the test through hands-on exercises, helping to solidify your understanding and prepare you for real-world applications. Following this, we'll wrap up with a live Q&A session, where our experts will be available to answer any questions and provide personalized guidance to ensure your success

Note: This Workshop will be especially useful for our Agency clients and will focus primarily on Agency use cases.