Do you use Explore for brand monitoring. Ensuring your boolean is set up in a consistent format using relevant boolean categories, will ensure you are seeing high-value mentions (or actionable data) and removes irrelevant mentions about your brand or your competitors.
To ensure the completeness of your search results, brand searches should include the following:
- Brand Name
- Company Website
- Common Words
Check out our Best Practices - Writing Brand Searches Guide to see boolean examples for each of the above categories. These tips will help ensure that all your brand searches are standardized, complete, and accurate.
Give it a read and let us know: do you use these formatting practices in your searches? What other tips and tricks should everyone know?
Share them in the comments
Thank you for this wonderful reminder. :)