When someone asks ChatGPT, Gemini, or another AI platform for a recommendation, does your brand show up? How are you described? And how does that compare with your competitors? Generative AI is changing how people discover, research, and evaluate brands. In this Summit on Tour Asia panel, leaders from Belo Medical Group, LinkedIn, WE Communications, and Meltwater explore what that means for PR, communications, and marketing teams. The conversation takes GEO from theory to practice, covering: What GEO and AI visibility actually mean: Understand presence, prominence, portrayal, and persuasion, and why simply appearing in an AI answer is only the beginning. What shapes AI answers: Explore the growing role of your website, earned media, social content, thought leadership, employees, creators, and other sources in shaping how AI understands your brand. Where to focus first: Learn why understanding the questions your audience is actually asking is critical before deciding which prompts,