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🗺️ What each part of Meltwater does
New to Meltwater? It’s one platform with a lot of capabilities, and here is your map to all of them. 👇
| Capability | What it is | When to use it |
|---|---|---|
| 🏠 Home | Your landing page, a snapshot and quick access to everything else. | First thing each day, to get oriented. |
| ✨ Mira Studio | Your AI teammate. Ask a question in plain language and get summaries, themes, and next steps from real-time Meltwater data. | You want a fast, shareable answer without building anything. |
| 🧭 Explore | The core search hub across news, social, and broadcast. The saved searches you build here power almost everything else. | You need to find and dig into news or social mentions on any topic. |
| 📈 Monitor | Live content streams, side by side — built from your saved searches or tags. | You want to watch coverage as it happens or multiple saved searches at once. |
| 🔮 GenAI Lens | AI visibility tracking: how LLMs like ChatGPT, Gemini, Claude, and Perplexity describe your brand and competitors. | You want to see and shape how your brand shows up in AI. |
| 📊 Analyze | Dashboards, benchmarking, and reporting on reach, sentiment, share of voice, AVE, etc. Powered by your Explore searches or tags. | You need to turn coverage into a shareable report. |
| 📣 Media Relations | Journalist discovery, media lists, pitching, outreach, and newswire distribution. | You’re building media relationships, sending emails, and proving PR impact. |
| 👥 Author Segments | Audience segmentation to understand who’s engaging with your brand, their interests, affinities, and media preferences. | You’re researching audiences or refining targeting. |
| 📰 Newsletters | Curated coverage sent to stakeholders as automated or manual newsletters | You share regular coverage roundups. |
| 📄 Report | Scheduled daily digests and deeper insight reports, built from your saved searches. | You need recurring reports delivered automatically to users. |
| 🔔 Alerts | Real-time Smart Alerts by email, Slack or Teams triggered from your saved searches. | You can’t afford to miss breaking coverage. |
| 💬 Engage | Social media management: publishing, community conversations, and owned and paid social analytics. | You’re running day-to-day social. |
🤔 Still deciding between Explore, Monitor, and Analyze?
| 🔍 Explore = Find it | 👀 Monitor = Watch it | ✅ Analyze = Prove it |
| Search and dig into mentions on any topic. | Follow that coverage live, as it happens. | Turn coverage into dashboard reports. |
They all run on saved searches or tags, so build it once in Explore and reuse it everywhere.
📌 Share this reference sheet with your team, and drop any questions below. Intelligence you can act on starts with knowing where everything lives. 💙