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Discuss Industry Best Practices

#ExpertsWithInsights

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Singapore Chapter

Looking to level up your reporting game? Join us for our upcoming Training Hour focused on media monitoring!

Hi Everyone, If you’re looking to better understand the media monitoring and reporting capabilities in Explore you won’t want to miss our Training Hour on May 13th specifically for our APAC clients. These helpful sessions are hosted by our product experts and allow you you to ask questions and discover new tips and tricks for making the most of your Explore tool. Find out more details and register below! Join us with other Meltwater clients to run through real-life scenarios and learn to apply Meltwater tools to enhance your marketing and PR strategy! Must bring:Your login credentials to the Meltwater application Meltwater Mobile downloaded on your smartphone (Available via App Store or Google Play)What will be covered:Meltwater Mobile Updates to search functionality across news, broadcast and social media Measurement reporting Setting up alerts Register Now

kelly.bebenekmEmployee

Boolean Wizards Academy Group

Boolean Practice 1: AND OR NOTPractice

Boolean Practice 1 (AND, OR, NOT) In the course Creating Searches with Boolean: Foundations we reviewed the Boolean operators everyone should know in order to create searches. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using AND, OR, NOT, and quotations. Scenario 1 👵Find documents that mention Princess Leia and Luke Skywalker but don’t mention Darth Vader. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers, veggie burgers, and chicken tenders. All documents should also include the keyword drive-through. Scenario 3 ✈Find documents that mention Delta

MargotmEmployee

Boolean Wizards Academy Group

Boolean Advanced Practice 1: To, Mention, & FromPractice

In the course Creating Searches with Boolean: Advanced we reviewed the Boolean operators that can help you find specific content from Twitter. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using the Twitter operators:to: mention: from: Scenario 1 👵Find Twitter documents that mention or are a reply to @MarkHamill that also mention Luke Skywalker. Scenario 2 🍔Find Twitter documents that are posted from at least one of the following fast-food restaurants: @BurgerKing, @McDonalds, or @Wendys. All documents should also include the keyword french fries. Scenario 3 ✈Find documents that are ear

kelly.bebenekmEmployee

Boolean Wizards Academy Group

Boolean Practice 3: Nested SearchPractice

Boolean Practice 3 (Nested Search) In the course Creating Searches with Boolean: Foundations we reviewed the Boolean operators everyone should know in order to create searches.Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using nested searches. Scenario 1 👵Find documents that mention Yoda with Luke Skywalker or Princess Leia. Documents should not include the keyword Darth Vader. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers and veggie burgers. These keywords should appear within 10 words of the keywords drive-through or drive-thru Scenario 3 ✈Find

kelly.bebenekmEmployee

Boolean Wizards Academy Group

Boolean Practice 2: NEAR, ONEARPractice

Boolean Practice 2 (NEAR, ONEAR) In the course Creating Searches with Boolean: Foundations we reviewed the Boolean operators everyone should know in order to create searches. Here is a safe place where you can practice your new knowledge. You can also practice in Explore and test your search to see if you are getting the results you expected. How it works:Pick at least one scenario listed below and create a mock search. Add your search as a reply below. No cheating! Once you post your search, review what other learners have added to see how it compares. We will PM you the answer key Let’s Practice Let’s practice using AND, OR, NOT, NEAR, and ONEAR and quotations. Scenario 1 👽Find documents that mention Yoda and Luke Skywalker within 6 words of each other. Scenario 2 🍔Find documents that mention at least one of the following keywords: hamburgers, veggie burgers, and chicken tenders. These keywords should appear within four words of the keyword drive-through. Scenario 3 ✈Find documen

Jacinda EspinosamEmployee

Engage: Publish: Instagram Collab posts + Media Attachment Validation ImprovementsEngage Updates

Last week was a busy one for Engage updates - we’re happy to announce new features to help broaden your reach and simplify media posts.Publish: Reach a Wider Audience with Instagram Collab Posts 👯 See it in action Media Attachment Validation Improvements + 4 New Error Messages How does it work? New error messages Learn more in the Help Center Publish: Reach a Wider Audience with Instagram Collab Posts 👯Instagram Collab posts allow two or more creators to come together to craft a Feed Post or Reel, and seamlessly share it on each collaborator’s profile simultaneously. This has been a top request among Engage users, and we’re excited to support this Instagram feature directly in Engage: Publish ✨ Reach a wider audience: Leveraging an Instagram Collab post with another brand or creator allows you to tap into each other’s audience, broadening your reach collectively. It’s a win-win scenario, unlocking new avenues for all involved parties to connect with fresh, untapped audiences. In

kelly.bebenekmEmployee

#ExpertsWithInsights

Episode 3: Reimagining Influencer Marketing: Beyond the Numberspodcast

Brandi Boatner, a digital communication expert at IBM, shares her deep insights on social media, storytelling, and her life in New York in a compelling narrative. She stresses the importance of authenticity and living one's truth both in personal and professional realms. Brandi opens up about the complexities of dating in New York, noting the cultural nuances and diverse expectations that shape the dating scene. In her professional capacity at IBM, Brandi excels as a communications specialist, where she is responsible for bringing creative ideas to life and forging them into tangible outcomes. She discusses her career journey extensively, underlining the significance of cultivating strong relationships within the industry. These connections are not only pivotal in her role but also crucial in executing effective brand storytelling. Highlighting a common misconception in influencer marketing, Brandi advises against focusing merely on an influencer's follower count. Instead, she advocate

kelly.bebenekmEmployee

#ExpertsWithInsights

Episode 2: The Power of Data Storytelling in Marketing and CommunicationsPODCAST

In our second Expert Exchange Podcast titled "The Power of Data Storytelling in Marketing and Communications," host Dino Delic speaks with Becky Gandillon, Practice Lead for Data & Analytics at Centric Consulting. Becky shares an in-depth look at her approach to collaboration partnerships, which typically spans a six-week period of assessing a company's current data usage and challenges, followed by another six weeks dedicated to envisioning a future state and crafting a strategic plan.Becky underscores the importance of integrating technical expertise with a keen understanding of business goals and customer needs. She elaborates on the crucial balance between data-driven decision-making and leveraging contextual knowledge from subject matter experts. Advocating for self-serve data analytics tools, Becky highlights how these empower business teams to engage with data effectively and make informed decisions.The episode also explores the delicate balance between people and technology

kelly.bebenekmEmployee

#ExpertsWithInsights

Episode 1: The Value of Data in Understanding Audience Behaviorpodcast

For our first Expert Exchange Podcast, host Dino Delic interviews Sean McNulty, Creator and Writer for The Wakeup Podcast, exploring a range of fascinating topics including entrepreneurship, content creation, and the dynamics of women's sports and MLS. This episode delves into the critical balance between creativity and execution in business, as well as the art of maintaining audience engagement across various industries.Listeners will be treated to insightful discussions on converting casual fans into core enthusiasts, with real-world examples like Tiger Woods in golf and the NFL’s strategies for keeping audiences engaged. The conversation also navigates the complexities of societal issues within brand strategies, highlighted by Bud Light's recent controversy, and underscores the importance of truly understanding one's audience beyond the noise of social media.The podcast provides perspectives on the challenges of sustaining interest and quality in long-running franchises, with a focu

Jacinda EspinosamEmployee

Analyze: Introducing Dashboard Templates 📊Analyze Update

Discover Dashboard templates pre-filled with Insights, powered by up to 10 searches or tags, and including up to 25 insights and 5 tabs. Customize them for your reporting needs! 📊 📈 What is it and what’s the value?Build comprehensive earned media Dashboards quickly, with new Dashboard templates ✨Choose from a selection of templates pre-loaded with insights. The new templates include:Brand Report: Understand and report on brand awareness using metrics such as number of mentions, reach, sentiment, coverage by market, and key themes. Benchmark Report: Compare brands, topics, or competitors to understand their share of voice across mentions, reach, sentiment, coverage by market, and key themes. Campaign Report: Analyze and report on mentions from your campaign across various media types, engagement levels, and reach. Highlight the key coverage achieved.Simply choose your template and select up to 10 inputs (searches or tags) to power the Dashboard. The best part? You no longer need to co

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