Product Updates

Last week was a busy one for Engage updates - we’re happy to announce new features to help broaden your reach and simplify media posts.Publish: Reach a Wider Audience with Instagram Collab Posts 👯 See it in action Media Attachment Validation Improvements + 4 New Error Messages How does it work? New error messages Learn more in the Help Center   Publish: Reach a Wider Audience with Instagram Collab Posts 👯Instagram Collab posts allow two or more creators to come together to craft a Feed Post or Reel, and seamlessly share it on each collaborator’s profile simultaneously. This has been a top request among Engage users, and we’re excited to support this Instagram feature directly in Engage: Publish ✨ Reach a wider audience: Leveraging an Instagram Collab post with another brand or creator allows you to tap into each other’s audience, broadening your reach collectively. It’s a win-win scenario, unlocking new avenues for all involved parties to connect with fresh, untapped audiences. Increase engagement: Collaborative posts often witness heightened engagement rates, fueled by the excitement of fans of all sides. Not to mention, the post is shared across both feeds and audiences, amplifying your message and increasing raw potential for engagement 💫 See it in action   Media Attachment Validation Improvements + 4 New Error Messages While Engage boasts a 99% successful publish rate, there is always room to improve the publishing experience for the 1% that fail. One of the top reasons why posts fail is due to media validation issues, or when a user has included an attached image, video, or gif that does not fit the current requirements for the channel (ex: the file is too large, aspect ratio is incorrect, etc.). This can result in the social channel rejecting the message and preventing it from posting, or Engage preventing the media from being attached altogether.We’ve expanded the parameters that media is checked against when uploaded (via Publish and Conversations), and removed some requirements that no longer apply. This brings Engage requirements into better alignment with individual social channels, and should only be felt by you in terms of your failure rates decreasing. The workflow for uploading attached media remains unchanged. We’ve also updated the mapping for error codes from social channels to ensure more helpful error messages, as well as introducing four new messages. How does it work?Media validation applies to:Media (images, video, gifs) added to posts in Publish Custom thumbnails uploaded to Facebook and Instagram videos Media added to Conversations responses Media is reviewed against:Aspect ratio Dimension Resolution File size Video Length * File types Max frames * Bitrate * Video codec * Audio codec * Audio bitrate *  Audio channels ** Video parameter onlyFor full information on capabilities for social posts in Engage, check out our Help Center article: Publish: What Options are Channel-specific for Meltwater Engage? New error messagesThe four new error messages introduced with this update are as follows:Native Channel Issue: The native channel has returned an unknown error. This is usually a temporary issue that self-corrects quickly. Check the native channel status, and if it is not down, please retry. If the issue persists, reconnection may be required. Multiple Companies Open: This post failed because there are multiple browser tabs open, which are logged into different company accounts. Please close any unneeded tabs and retry the post. Media Upload Issue: This post failed because the media did not finish uploading. Please re-upload the media and try the post again. Invalid Mention: The native channel’s API has rejected this post because it contained an invalid mention. Please adjust your mention and try again. Learn more in the Help CenterPublish: What Options are Channel-specific for Meltwater Engage? Troubleshoot Publishing Error Messages

About a month ago, we rolled out the Follow a Post capability for 𝕏, allowing you to keep tabs on a specific post right from the Content Stream. Now, we’re happy to share that we’ve added support for this feature for both Facebook and Reddit, allowing to stay up to date on even more of the conversations you care about! What's the value?Crisis Management - real-time monitoring of a post to track engagement and scale, to see if intervention is needed, or comms required from the brand. Campaign Tracking - monitor the traction of a post to track real-time reception, organic growth, and ad spend opportunities And more! Stay in the loop when it comes to your brand, industry, and audiences ➰  Learn more in the Help Center:Getting Started with Alerts

Access the new AI-Powered Insights to instantly see a synopsis of the top posts and content driving a specific metric in a fraction of the time a human would take to do the same 🤩Now, when accessing the Filtered Mentions slideout already in Explore, you’ll be presented with a high-level overview of the conversation driving a trend. AI-Powered Insights offer a sampled synopsis using the top 20-25 documents by reach and/or engagement.  Note: this synopsis will only be available for metrics with more than 2 mentions. Learn more in the Help Center:Explore: How to Use Spike Detection & Analysis > What is it?

The new Theme Analysis slide added to PR Insight reports categorizes the top 100 articles sorted by reach into up to 5 themes, displayed in a pie chart. Include this slide in your PR Insight Reports to show the overarching themes behind your brand’s coverage. Similar to the Sentiment Analysis slide, the results in this slide are powered by AI, and fully customizable. Reinvest the saved article processing time in presenting the report to your team 📈 📊 ✨ This new slide is available to all PR Insight Reports users.Note: sometimes, fewer than five themes will be present in the results, and this will be reflected in the chart.  Learn more in the Help Center:Reporting: PR Insight Reports and Comparative Template > Available Insights for the PR Insight Report

With this latest release, you can now edit existing influencer deliverables when updates need to be made, such as shifted due dates or a change in social network.Experience freedom from deleting and recreating deliverables! 🕊️ This change allows you to stay organized in real time when campaign changes arise 🧑‍💻 See it in action:In the calendar:  In the member list:  Learn more in the Help Center:Klear: Editing and Managing Deliverables > Editing Existing Deliverables

Exciting News for Our mCommunity Members Across Africa, Benelux, and Singapore!  We're thrilled to announce the launch of three new User Groups designed exclusively for our clients in Africa, Benelux, and Singapore! Join these dedicated spaces within mCommunity to dive deep into discussions, share experiences, and collaborate with like-minded professionals. What the User Groups offer:  🔹 Interactive Discussions - Engage with your peers in meaningful conversations, share valuable insights, and explore thought-provoking topics together.🔹 Networking Opportunities - Expand your professional network by connecting with fellow industry professionals in your area. Exchange ideas and foster new connections within our dynamic community.🔹 Free Customer-Driven Meetups - Take advantage of the free meetups we organize! Network in person or virtually, advance your professional skills, and enjoy the company of peers from your area. Join Now to be part of a community where overcoming challenges, supporting each other, and adding value to the industry are at the heart of what we do.Singapore Chapter Africa Chapter Benelux Chapter We can't wait to see the wealth of insights you bring to the group! This initiative reflects our commitment to providing valuable resources and fostering a nurturing environment for learning, growth, and meaningful connections within the industry. 

We're thrilled to announce some updates to our newsfeeds that are sure to enhance your user experience. We've been making some light UX changes to give our newsfeeds a fresh, modern look and feel.What's New?Sleeker Design: We've given our newsfeeds a makeover to bring them in line with the overall aesthetics of Meltwater. The updated design is sleeker, more modern, and seamlessly integrates with the rest of the app. Improved Performance: Not only do our newsfeeds look better, but the feature in our app also performs a bit better. We've optimized the feature to ensure it’s faster and more responsive, making it easier for you to access and edit your newsfeeds as you wish.  Enhanced Usability: Our goal with these changes is to make our newsfeeds more intuitive and user-friendly. We want you to spend less time navigating through the app and more time discovering valuable insights.How to Get Started:Curious to see the changes for yourself? Head over to our detailed help article here for a step-by-step walkthrough of the updated workflow.We're confident that these improvements will make your newsfeed experience more enjoyable and productive than ever before. As always, we value your feedback, so please don't hesitate to share your questions or suggestions!

Two new updates for Klear help you stay organized and make more informed partnership decisionsManage Account Attributes What is it and what’s the value? Learn more in the Help Center: Customize My Influencers Using New Social Stats What is it and what’s the value?​​​​​​​ Learn more in the Help Center:   Manage Account AttributesWhat is it and what’s the value?Stay organized with one place to access and manage all of your tags, email templates, custom variables, and campaign labels through the new Attributes tab located in Account Settings.Save time and streamline your workflow: instead of jumping between different areas of Klear to keep your attributes accurate and up to date, there is now one centralized location for all account attributes.  Learn more in the Help Center:Managing Your Attributes ​​​​​​​Customize My Influencers Using New Social StatsWhat is it and what’s the value?​​​​​​​The column customization widget in the My Influencers table view has b een updated to include a new Social Stats section.You can now display crucial metrics such a reach and engagement on priority platforms, to help make more informed decisions when evaluating your network and planning collaborations.  BONUS: If you select the General Notes option in Your Attributes you can also display your influencer notes and create new ones directly from this view!  Learn more in the Help Center:Managing Your Influencer Network

Extend your data set with image-based content from X and Reddit What is it and what’s the value?Go beyond text-based keywords to fuel your data set: capture image-based content in your project using logo and celebrity recognition Dramatically increase your ability to search for and find a brand logo or a brand ambassador, even if they aren’t mentioned by name Strengthen your data set for use cases such as brand performance monitoring, brand ambassador assessment, measurement of sponsorship impact, or crisis management  

Discover Dashboard templates pre-filled with Insights, powered by up to 10 searches or tags, and including up to 25 insights and 5 tabs. Customize them for your reporting needs! 📊 📈 What is it and what’s the value?Build comprehensive earned media Dashboards quickly, with new Dashboard templates ✨Choose from a selection of templates pre-loaded with insights. The new templates include:Brand Report: Understand and report on brand awareness using metrics such as number of mentions, reach, sentiment, coverage by market, and key themes. Benchmark Report: Compare brands, topics, or competitors to understand their share of voice across mentions, reach, sentiment, coverage by market, and key themes. Campaign Report: Analyze and report on mentions from your campaign across various media types, engagement levels, and reach. Highlight the key coverage achieved.Simply choose your template and select up to 10 inputs (searches or tags) to power the Dashboard. The best part? You no longer need to configure each insight!​​​​​​​Previously, each insight added to a Dashboard required assigning searches and configuring insights. Now, you create a functional Dashboard powered with insights in just a few clicks! These templates are available right on the Analyze landing page, so you can get your Dashboard up and running in a flash! These new templates are built from industry knowledge and based on customer feedback, to offer a stepping stone into creating industry-leading impactful reports.   Notes & Callouts:The current Earned Media Measurement (EMM) template will take you to the classic EMM Dashboards, which are less customizable than the new Dashboards. We plan on rebuilding the EMM template to allow the same level of customization in the coming months. While you can still create Classic Dashboards today, we have been working hard to ensure all critical classic features are available in new dashboards. Fun fact: over 55% of all Dashboards being viewed in Meltwater are new Dashboards! Learn more in the Help Center:Getting Started with Analyze > Creating a Dashboard

Exciting news from the digital frontiers: Meta is making changes to their Facebook metrics in its native reporting and API! March 2024 marks the debut of some key changes in the way we analyze our social media success. If you're keen to dive deeper, grab a cup of your favorite beverage and explore their original announcement. Now, let's chat about what this means for Engage. The deprecation only impacts three metrics in Engage:‘Page fans by gender and age’ has become ‘Impressions by age and gender’ ‘Page fans by gender and age’ provided the demographics of people following your page. It is being replaced by the new ‘Impressions by age and gender’ metric. ‘Impressions by age and gender’ will now provide the demographics of people viewing your posts. You can expect ‘Impressions by age and gender’ to be a smaller number compared to ‘Page fans by gender and age.’ Though smaller, we believe this metric will be more insightful and dynamic as it looks at the people consuming your content. By comparison, the demographic of Page followers are not likely to change significantly over time. The updated metric will impact the Facebook Overview templates (both legacy and in Measure). ‘Page-engaged users’ has become ‘Post-engaged users’ ‘Page-engaged users’ provided engagement activity at the Page level for a given time frame.  The new ‘Post-engaged users’ provides engagement activity at the post level for all posts published within a given time frame. What’s the key difference? There’s nuance here. ‘Page-engaged users’ did not consider the publish date of posts. So, for example, let’s say your time frame is the past 7 days. If a post published 12 months ago received engagement in the past 7 days, the ‘Page-engaged users’ metric would capture it. Differently, ‘Post-engaged users’ only captures activity from posts published within the past 7 days.  The updated metric will impact the Facebook Overview templates (both legacy and in Measure). Engagement rate has been recalculated Facebook recently recalculated the engagement rate in its native reporting. Previously, it was calculated by dividing total engagement by post-engaged users. Now, It calculates it by dividing total engagements by reach. We have recalculated our engagement rate to match Facebook’s new formula (total engagements divided by reach). The change will drive greater consistency between the reporting you do across native and in Engage. The updated calculation will impact the Cross-Channel Overview and Facebook Overview templates (both legacy and in Measure). The changes went into effect on March 21, 2024, and only impact data from March 21, 2024 onward. Historical Data Updates But wait, there's more!We will now store historical data across Conversations, Publish, and Measure for as long as you are a customer. Previously, on average, we stored and surfaced data for no longer than 15 months. *This will continue to be 15 months for X/Twitter replies and mentions. Going beyond 15 months of data will help you in a number of ways. You’ll be able to run reports looking at your performance over multiple years, revisit an old thread with a loyal fan, or view analytics of your best-performing posts from years past. 

Understand your Advertising Value Equivalency (AVE) in more currencies, apply data density options to control how your charts appear What is it, and what’s the value?Introducing more customization options for how to display data within dashboards.Choose from local currencies to display when calculating AVE (Advertising Value Equivalency) in Dashboards and customize the conversion (attribution) rate.  Use the new data density option to adjust how data is displayed over time within a chart by choosing to see your data broken down by hourly, daily, weekly or monthly.   Previously, AVE was only available for calculation in USD, and data density was limited. These options give you more flexibility to convert to your local currency and to better align charts to your company’s reporting needs, so you can better demonstrate the impact of your PR efforts. Learn more in the Help Center:PR Metrics (Reach, Social Echo, Sentiment, AVE, Custom Scoring)

Two updates this week to improve your content previewing experience!Sensitive Content Warning in Image Previews Highest Syndicated Article Default View  Sensitive Content Warning in Image PreviewsNow you can decide what you want to se, and what you don’t when scrolling through previews What is it and what’s the value?Introducing a “Possibly Sensitive” content warning on article or post previews.Within Meltwater, a small percentage of content is recognized as potentially sensitive. We’re empowering users by adding a blur to the content preview, which can be exposed by clicking “show” Users are warned if the content might not be suitable. For PR and Marketing pros in high-risk industries, or those prone to large amounts of spam, sensitive content like violence or NSFW images can be automatically blurred Available for content in Explore, Analyze, Monitor, and Author Segments   Learn more in the Help Center:Getting Started with Explore  Highest Syndicated Article Default ViewEasily understand which article made the biggest impact in a group of syndicates, with Highest Syndicated Reach now available on editorial article previews in Meltwater What is it and what’s the value?The article with the highest reach is now surfaced on the top article in a duplicate set.Previously, relevant content could be overlooked due to large duplicate groupings Understand which article likely had the highest impact measured by reach at-a-glance, and action it without expanding to see duplicates Visible on editorial articles in Explore, Analyze, Monitor, Media Relations, and Author Segments   Learn more in the Help Center:Getting Started with Monitor

Quality of life improvements for users creating Explore searches What is it, and what’s the value?Keyword search: Save time by easily modifying your keyword searches with new keyboard navigation and drag-and-drop. Improved keyboard navigation ⌨️ Tab on keyboard to move left to right between boxes Shift + Tab to move right to left Use arrow keys to shift through dropdown options (i.e. company search) Delete inputs with backspace Improved mouse interaction 🖱️ Drag and drop inputs between boxes Inputs have “remove” as an immediate action Improved responsive behavior 🤏 The UI can be used on narrow screens Better adapts to available space Boolean syntax: Write boolean faster with the new ability to add an OR with an operator. Previously, you needed to specify the operator for each phrase. It’s now possible to write OR within an operator For example, the old syntax  ingress:“Solar energy” OR ingress:“Solar power” OR ingress:“Photovoltaic” OR… can now be entered as  ingress:(“Solar energy” OR “Solar power” OR “Photovoltaic” OR “Solar panels”)  See it in action:  Learn more in the Help Center:The Complete Boolean Library

What is it?Suggested Topics is a new section on the Discovery homepage, including a list of twelve topic search prompts personalized just for you.What’s the value?Much like Suggested Visual Prompts, Suggested Topics uses AI to evaluate your brand/service to compile personalized suggestions to enhance the discovery process. This guidance helps marketers (especially those newer to the influencer wspace) use more relevant topics for better results and fast-track search setup. Learn more in the Help Center:Klear > Discover New Influencers in Klear’s Database (under FAQs and Troubleshooting)  

What is it?Create an Author Segments input dashboard based on the authors who reposted or replied to an individual post on X (formerly Twitter)What’s the value?Post-based audience analysis powers these reports based on engagement with a post to assess the impact of social media strategies and informing future decision-making. It’s so easy to use: Simply paste the X post’s URL into the dashboard input to generate a dashboard, avoiding complex setup and getting you to your insights faster.Learn more in the Help Center:User Guide: Author Segments

Adding more value to video analysis!What is it?Video Analysis uses advanced computer vision to identify logos, celebrities, scenes, and objects, allowing you to capture insights from video content on social media platforms.Now, Video Analysis is able to analyze all videos coming from Instagram in addition to the ones from X! For all other sources, we are still able to analyze thumbnails.What’s the value?Video Analysis brings a lot of additional value to all Radarly use cases, including:Brand reputation monitoring and management Crisis management Content ideation Takes Sponsorship use cases to the next level, with additional insights in video that couldn’t be found in video thumbnails or other associated images Learn more in the Help Center:Radarly: Image Recognition

For those of you new to Klear, we were acquired by Meltwater in 2021. Now, we are excited to bring the product login and our Influencer Marketing content and conversations under one roof - the Meltwater website and @Meltwater social channels.   What’s Changing? The Klear product will remain as it is today, but the product login will now be accessible only from the Meltwater website. We've taken measures to ensure a seamless transition for you and your creators, so you will not have to change any passwords or login credentials.  Do I Need To Do Anything? On April 1, 2024, all visitors to the Klear website will be redirected to the Meltwater website. You and your creators will be able to log in directly from the new links below. We recommend bookmarking these for easy access. New Login URL: https://www.meltwater.com/en/login New Creator URL https://klear.com/creators/Will My Creators Be Notified? Yes! All influencers and creators with a Klear account will receive a separate communication letting them know of the change and directing them to the new login link. Should you have any questions or require additional information, please do not hesitate to contact your account manager

Announcing two new baseline types for author comparison in Author Segments dashboards What is it?Two new baseline search options in the Compare dashboard builder:Country baseline (example: Argentina) 🌎 Segment baseline (example: baseball) ⚾️ What’s the value?Unlock richer insights and make better decisions with Country and Segment baseline options.Comprehensive Comparison: Seamlessly compare up to five countries or segments side-by-side, or explore the overlap and differences between two selections Tailored Analysis: Customize and filter data for comparison for more informed decisions. Learn more in the Help Center:User Guide: Author Segments

Shorten the funnel on Instagram with product tagging! What is it?Introducing Instagram Product Tagging in Engage: Tag products directly from your Instagram product shop via Publish! 🙌 What’s the value?A top request among Engage customers! 🎖️ Shortened buyer journey: Reduce the risk of losing a potential customer via the funnel, but quickly moving them to purchase in a few steps, improving your conversion rate  Drive awareness: Instagram product tagging can help promote your business or products, increase brand awareness, and visibility; plus, reach more potential customers and influencers   Learn more in the Help Center:Publish: Instagram Photo Tagging

Two updates to Dashboard insights help you deliver more valuable and relevant insights to stakeholders Upload an Image in Dashboards Remove Words from Word Cloud  Upload an Image in DashboardsNow, you can upload an image directly into your Dashboard, without using an external link generator 🖼️ What is it?Introducing a highly requested feature: the option to upload a PNG, JPG, or GIF file directly into your Dashboard using the Custom Image Insight. What’s the value?Now, you can upload an image to display your brand logo, the Dashboard’s initiative, or apply it to your slide background in Dashboard Reports. Stay in Meltwater: You no longer have to sign up with external imag-hosting sites to create image links when adding your images in Dashboards.   Learn more in the Help Center:Get Started with Analyze > Building your own Dashboards  Remove Words from Word CloudCustomize the words and phrases displayed in your word cloud insights with ease! What is it?Before this update, word clouds sometimes contained redundant or irrelevant words to the report, making the word cloud less valuable for reporting to stakeholders.Now, you can remove repeated or irrelevant words/phrases in Insights that use the word cloud visualization. Hover over the word cloud options to see which words have been removed. What’s the value?Craft your narrative and report on metrics that matter with added control over the words in your word cloud. Want to bring a word back in? Reduce confusion and maintain more control in the file result with the option to bring back any hidden words.  Learn more in the Help Center:Get Started with Analyze > Building your own Dashboards

What is it?You can now add attachments (images, video, or PDF) to all emails sent in Klear! In addition to Klear messages (already available), you can add attachments to all emails, including:Mass email Individual email Campaign Invites Recruit response emailsYou can add multiple attachments to each email, with a limit of 20 MB per file. What’s the value?🤝 Aligned with Klear’s core focus area of Relationship Management, email attachments will:Streamline communication with influencers and creators, keeping them engaged and informed with relevant information on the upfront Reduce follow-ups and messy email threads down the line  Learn more in the Help Center:Sending Email Outreach in Klear

Our latest addition to mCommunity Circles is our dedicated channel for resources and discussion pertaining to the travel, hospitality, and food/beverage sector. New Industry Discussion Channel: HospitalityDifferent industry verticals have different needs and different Meltwater use cases. In the feedback shared by our valued mCommunity #FriendsWithInsights, a recurring theme has been the need to connect with others doing similar work. That’s why we created mCommunity Circles: sector-specific discussion areas.Today, our brand new Hospitality Circle is officially open: your destination for Meltwater resources, industry discussion, and all things focused on hospitality, travel/tourism, and food/beverage in mCommunity!   As we’re still building out our Circles program, we’re keen to get your feedback on the usefulness of these discussion channels. Jump in and start posting today, or vote for which Circle you’d like to see represented next in our Circles announcement post.Let’s build a community that supports PR and Marketing pros in every industry around the world! 🗺️ Learn more about mCommunity Circles:    

Upgrading the Top Posts widget for all templates in Measure What is it?The Top Posts widget on all templates has been upgraded to include a new view: List You must enter Edit mode on your dashboard to customize the widget List view is a grid style view, prominently displaying post metrics in columns for easy consumption Posts are represented by rows, with attributed metrics in columns.  What’s the value?List view saves you time to insight when you want to see as much data as possible, putting post metrics front and center for up to 50 posts per page 🤩  Learn more in the Help Center:Get Started With Measure: Dashboard metrics

Keep tabs on a specific 𝕏 post without even leaving your content stream What is it?Adding on to our January update allowing you to follow an 𝕏 (formerly Twitter) post directly from an every mention alert email, you can now follow an X post directly from the content stream! Every time that post then receives a new reply, repost, or quote, get notified. What’s the value?Crisis Management: real-time monitoring of a post to track engagement and scale, to see if intervention is needed, or comms required from the brand. Campaign Tracking: monitor the traction of a post to track real-time reception, organic growth, and ad spend opportunities.  Learn more in the Help Center:Get Started With Alerts