📺 Watch: Your Media Relations Questions, Answered Live

In our August 31st  Media Relations Product Workshop, we took a closer look at the latest updates across Meltwater's Media Relations tools and answered customer questions about journalist discovery, media lists, outreach, and earned media tracking. The session combined live product demonstrations with a preview of what's coming next for Media Relations.

We walked through the updated search experience, including new ways to discover relevant journalists and podcasters, identify contacts whose coverage is frequently cited by AI platforms, and keep media lists current. We also covered different approaches to media outreach, how to track earned media generated from pitches, and upcoming functionality designed to make outreach more personalized and efficient.

We covered:

• How to use the updated Media Relations search experience to find journalists, outlets, topics, and podcasters
• How AI Search can surface relevant contacts based on a press release, pitch, or other content
• How to find newly added journalists and identify contacts whose content is frequently cited by AI platforms
• How to use filters and saved searches to build and regularly refresh targeted media lists
• The differences between mass distribution and integrated email, including when each approach may be most useful
• How Pitch Tracking identifies likely earned media generated from your outreach and lets you review, confirm, reject, and export pickups
• How private and public contacts differ, and how public contacts benefit from ongoing database enrichment and media move updates
• A preview of upcoming Media Relations features, including media list insights, relationship activity, contact-level pitch personalization, AI-powered personalization, and automated follow-ups

Watch the Recording Here: 

Let us know your feedback and what your biggest takeaway from the Workshop was here: 💡 What Was Your Biggest Takeaway from the Workshop?