📺 Watch: What's New & What's Next with GenAI Lens (August 18th)
In today's What's New & What's Next with GenAI Lens Product Workshop, we took a look at the latest updates to GenAI Lens and previewed new functionality currently in development. The session focused on giving customers a better understanding of how GenAI Lens is evolving to help teams monitor AI visibility, uncover new opportunities, connect visibility to website traffic, and stay informed when their brand's performance changes.
We walked through several recent additions, including a new AI model, more targeted weekly AI recommendations, Prompt Volumes, site traffic analysis, and the first GenAI Lens alert. We also previewed what's coming next, including new reporting options, deeper source analysis, and functionality designed to help teams identify inaccurate or misleading information about their brands in LLM responses.
We covered:
- How to monitor visibility and citations across the newly added Mistral model
- How to assign specific brands to topics for more relevant weekly AI recommendations
- How Prompt Volumes can help uncover what people are actually asking AI platforms, estimate demand, identify themes, and discover new prompts to monitor
- How to connect Google Analytics to GenAI Lens to understand traffic coming from LLMs and compare site sessions with AI citations
- How to set up Visibility Rank Change alerts to be notified when your brand moves up or down against its competitive set
- A preview of upcoming Accuracy and Misinformation functionality for comparing LLM responses against verified brand information
- A look at upcoming reporting options, including shareable web-based reports and expanded reporting through Meltwater's MCP
- A preview of updates to the Sources tab designed to make it easier to identify citation gaps between your brand and competitors
Watch the Recording Here: