📺 Watch: Using Meltwater to Build (and Adjust) Media Strategies That Actually Perform

If you missed our Product Workshop, Using Meltwater to Build (and Adjust) Media Strategies That Actually Perform, we’ve got you covered! Watch the recording below as Samiha walks through a real campaign example to show how Meltwater can support your media strategy before, during, and after a campaign, helping you find the right journalists, monitor coverage in real time, and adjust your approach based on what’s actually working.

We Covered:

• Using Explore, Media Relations, and monitoring together to build a more informed media strategy from start to finish
• Building targeted media lists based on journalist location, interests, and relevance to your campaign
• Monitoring coverage in real time to understand what’s gaining traction and identify opportunities to adjust your strategy
• Using campaign insights to pivot while a campaign is still active, rather than waiting until your final report to understand performance
• Practical pitching tips, including timing your outreach, creating less corporate pitches, and giving journalists timely and relevant reasons to engage

Watch the Recording Here: 

Let us know your feedback and what your biggest takeaway from the Workshop was here: 💡 What Was Your Biggest Takeaway from the Workshop?