📺 Watch: Turning Brand Monitoring Data Into Real Organizational Change

If you missed our special Meltwater Fellow Workshop, Turning Brand Monitoring Data into Organizational Change, we’ve got you covered! Watch the recording below as Katie Washington, Marketing Manager at Atrium Hospitality and our Brand Monitoring & Reputation Management Meltwater Fellow, walks through her real-world approach to monitoring brand reputation, analyzing customer sentiment, and turning Meltwater insights into actionable recommendations.

Using one of Atrium Hospitality's independent hotels as an example, Katie demonstrates how she uses Meltwater to uncover what's shaping brand perception, identify opportunities for improvement, and share meaningful insights with stakeholders across her organization.

We Covered:

• Building and refining Boolean searches in Explore, including brand name variations, geographic keywords, and AI Search Assistant to capture relevant conversations

• Filtering out irrelevant mentions and owned social content to focus on what customers, guests, and other audiences are saying about your brand

• Using AI-powered analysis and sentiment insights to identify recurring themes, understand changes in brand perception, and uncover potential reputation risks

• Creating reusable Unified Dashboard templates to streamline reporting across multiple brands, properties, or products

• Analyzing conversation trends, sentiment, and competitor coverage to understand what's driving brand reputation and where opportunities exist

• Tailoring dashboards and reporting to different stakeholders, ensuring executives and operational teams receive the insights most relevant to their needs

• Turning monitoring data into practical recommendations for marketing and operational teams, helping organizations move beyond tracking mentions to making meaningful improvements

Meet Our Brand Monitoring & Reputation Management Meltwater Fellow!

Want to put Katie's approach into practice? Visit Katie Washington's Fellow landing page to discover additional tips, real-world workflows, and resources to help you get more out of Meltwater and turn brand monitoring insights into action.

Watch The Recording Here: