📺 Watch: Building a Data-Driven Communications Program

If you missed our July 31st workshop on building a data-driven comms plan for your organization, don’t worry; we’ve got you covered! In this hands-on maturity model workshop, we explored how communications professionals can unlock the full potential of the data already at their fingertips. Whether attendees were just beginning their data journey or looking to elevate an existing strategy, this session provided practical guidance on how to build a more mature, insight-driven communications function.

What We Covered:

• How to assess your team’s current maturity level across tools, skills, and resources

• Strategies for shifting from reactive to proactive—and ultimately strategic—communications workflows

• Tactics for integrating insights into decision-making and aligning comms goals with business outcomes

• Frameworks to support cross-functional collaboration, audience understanding, and executive influence

• The five principles of data-driven communications that turn information into impact

Additional Resources: 

• Maturity Model Assessment

• Playbook 1 

• Playbook 4

• Slide Deck (Attached)  

Watch the Recording: 

Don’t forget to check out our lineup of upcoming Product Workshops ! 

• Workshop Schedule