📺 Watch: Building a Data-Driven Comms Program, Part 2
If you missed our August 20th Product Workshop covering how you can continue to build out your Data-Driven comms program; don’t worry, we’ve got you covered! In the second installment of our Data-Driven Communications series, we shifted the focus from theory to practice. This live, interactive workshop guided participants through building a customized communications measurement framework that tied directly to their business goals—one designed not only to measure impact but also to help predict success.
What We Covered in the Workshop:
Phase 1: Framework Foundation
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The 6-step measurement methodology
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How to map business objectives to communications metrics
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An explanation of the Input → Output → Outcome model
Phase 2: Live Build Session
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Mapping real objectives together with participants
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A step-by-step template walkthrough with real-world examples
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How to identify leading vs. lagging indicators relevant to specific goals
Phase 3: Implementation
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Planning team roles and responsibilities
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Guidance on tool configuration
You can find the Maturity Model Playbook #1 here:
Data Driven Communications Playbook
Watch the recording here:
Don’t forget to check out our lineup of upcoming Product Workshops!
Workshop Schedule