📺 Watch: Become the MVP of Brand Reputation with Real-Time Crisis Monitoring

If you missed our workshop, Becoming the MVP of Brand Reputation with Real-Time Crisis Monitoring, we’ve got you covered! Watch the recording below as McKenna Kelley, External Communications Lead at Jabil, shares how her team uses media monitoring and social listening to spot potential issues earlier, better understand conversations around the brand, and make sure the right teams have the insights they need when an issue starts to emerge.

We Covered:

• Building more effective searches by thinking beyond your official brand name and including local terminology, misspellings, former brand names, nicknames, and crisis-related keywords

• Using local knowledge and internal teams to uncover conversations you might otherwise miss, including discussions where your brand isn't mentioned by name

• Creating an always-on crisis search to proactively monitor for potential risks rather than waiting until an issue has already surfaced

• Using monitoring insights to bring Comms, HR, Legal, and other teams together earlier, helping address potential issues upstream instead of only reacting once they become public

• Sharing crisis insights internally based on who needs to know, what they need to know, and what action they need to take

• Using Unified Dashboards to bring coverage, conversation trends, and other insights together so stakeholders can quickly understand what's happening

Watch the Recording Here: 

Let us know your feedback and what your biggest takeaway from the Workshop was here: 💡 What Was Your Biggest Takeaway from the Workshop?