📺 Watch: AI Prompt Writing for Communications & Marketing Professionals

Forum|Forum|1 year ago
July 15, 2025
2 Replies
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If you missed our July 15th Product Hour focused on one of the most impactful skills in today’s AI-powered workplace: writing better prompts; don’t worry we’ve got you covered! As AI continues to reshape how PR and marketing professionals work, one truth stands out—your results are only as strong as your prompts. Whether you're building media strategies, drafting content, or analyzing coverage, strong prompts unlock smarter, faster outcomes. You can find Ally’s presentation deck attached below!

In this session we learned:

The Role of Prompting in Communications & Marketing
How clear, strategic prompts improve everything from content creation to competitive analysis.
Types of AI Prompts for PR & Comms Use Cases
Real-world examples of how teams are using prompts for headlines, summaries, media outreach, and more.
Prompt Structure Best Practices
Proven frameworks (like TRACI) to help you guide AI tools with intention and precision.
Live Demos & Interactive Exercises
Participants saw prompt writing in action—and tried their own during the session.
Common Pitfalls & How to Fix Them
Tips for improving clarity, managing tone, and avoiding vague or biased results.

Watch the recording here:

We also had a great discussion on the call surrounding how other Marketing and Comms professionals are using AI in their day -to-day workflow. You can find some of those use cases below:

Rewriting complex emails or adjusting tone:
- soften communication
- rewording content to appeal to different audiences
Copy polishing:
- polishing/reviewing press releases,
- looking for errors,
- fresh eyes on releases
Editorial planning and messaging alignment
Competitive comparison documents
Timeline development and campaign strategy building
Media monitoring and summarizing news coverage
Performing audits of past media mentions by topic or company
Spotting repetitive language or density in documents
Creating social media copy from longer documents or PDFs
Generating ideas for webinars and promotions
Converting text into digital-friendly formats

Don’t forget to check out our lineup of upcoming Product Workshops!

Workshop Schedule

Ally - Summit 2025 Google Slide Template_AMacLellan.pptx

amaclellan

#ExpertWithInsights

Thanks, @Zach_Lepard! It was a fun session - so many good questions.

Here’s the full text of the grocery store influencer campaign prompt for easy reference:

Hi! I'm an influencer marketing manager at a PR and marketing agency. One of my clients is a discount grocery store brand for one of the country's biggest grocers. The client, the VP of marketing for this grocery brand, has tasked my agency and team with bringing four creative (and budget-friendly!) summer entertaining ideas that can be used in an influencer campaign with micro-influencers on Instagram and TikTok this summer. I'll need to organize these ideas into a presentation for the client, so please provide bullet-point summaries and suggestions on how they can be visualized in a slide deck. I want four ideas that WOW the client - ideally two that are a little safer and two that are outside-the-box thinking. Getting them excited about these ideas is how we'll secure an adequate budget for this work. Do you have any questions before starting?