If you missed the Week Two Product Workshop for our Meltwater Summer Games, don’t worry- we’ve got you covered! We bravely dove into what happens when your brand goes through a crisis situation, and most importantly, how you can set yourself up for success and make sure you stay ahead of the curve!
Here’s what we learned:
- How to use an existing Boolean Brand Search as the base of your crisis monitoring plan
- How to create Custom Categories that, in case of a crisis, will help you quickly and easily monitor what is being said about your brand
- How to set Smart Alerts to ensure that when your brand it mentioned, you’ll be the first to know
We also welcomed guest presenter Kalee Cummings , who shared her tips & tricks on how to set up custom categories for crisis, monitor your results, and share updates with stakeholders. Check out the attached files on this post to download a copy of Kalee’s deck in case you want to revisit her material 
This was truly a best-in-class use case on how to prepare, execute, and report out in the time of a crisis.
Watch the recording here:
Next Steps - aka Keep Getting Points!
Once you’ve watched this week’s recording, it’s time to get those points! Here are your post-workshop missions 
:
- Take this week’s mOlympian Quiz to earn 100 competition points and grab your limited edition badge
- Create your own Olympics Crisis Custom Category using what you’ve learned from this week’s workshop, and then copy and paste your Custom Category into the mOlympian Week 2 Playbook post as a reply.
Best of luck, we’re rooting for you all!
