Meltwater Summit

What PR metrics do you believe have the most impact and best represent the results to stakeholders? 

Be transparent about when you are using AI, but consider the “why” behind why you are disclosing this to customers. What do you want them to benefit from that usage?

How does everyone stay authentic and not redundant while trying to get mentioned or post consistently for AI visibility? We focus on Google posts a lot but it doesn't seem genuine when posting too often. 

I've learned about the value of LinkedIn newsletters and building content around GEO, AEO and SEO

Lots of great ideas about LLM but curious if anyone else has tips on how to stay consistent for visibility but remain authentic? 

“If you want to be cited, be citable.” So simple. Great insight! 

How can I balance between creating content that gets great engagement vs is creating significant value for our audiences but isn’t  as well engaged? 

Biggest learnings so far have been on how to optimise brand visibility on LLMs, with specific directions on how to diagnose the problem and creating a playbook that works

How have people curated share of voice analyses quickly? 

LLM Visibility

When an issue arises, how do you craft your crisis media statement?

If the model doesn’t know you, the human won’t find you. 

I loved hearing about the science between trust, authenticity and brand reputation. While somewhat counterintuitive, it makes complete sense that a lower level of attention is actually an indication of trust. 

What is the best way to utilize LLM and make sure your brand is being prioritized?

I’m excited to bring new ideas back to my team for strengthening our SEO/GEO strategy.

The creator economy is such a powerful space. Having real humans talk about your brand in a sustained way is a great way to build brand awareness and trust. I loved what Lonely Planet has done with their ambassador program! 

Day 1 of  the 2026 Meltwater Summit has been a blast! My favorite part thus far has been the conversation regarding integrity with Gwyneth Paltrow. Building a brand and establishing credibility requires being true to yourself and your own personal brand.

Great conversation from Gwyneth Ptroe in hiw to be authentic. 

So excited to be able to generate real time and anticipatory trend results. Specifically looking forward to suggestions on how to build content around the results. What areas or content do you feel you need the most help with?

Loved hearing GP speak about her journey to starting GOOP. Specially, I loved her focus on authenticity and how it drives a lot of her values at GOOP. I definitely learned a thing or two

The conversation around AI has already become much more nuanced than it was even a year or two ago. We already have an understanding of the uses of AI and how it can make our jobs easier, but we are also now paying much more attention to how consumers react to the use of AI by companies they engage with. In the Trust, Truth, and Technology session they discussed studies that explore how our brains react to AI content and found that while AI captures attention, it does not create the lasting memories needed to gain a returning consumer. I am excited to see how I can apply this knowledge in my own company and industry. 

One simple but powerful lesson I took away from the Meltwater Summit:Put yourself in your customer’s shoes and ask AI.Search for your brand, your services, or the questions your audience is asking. See what shows up—and just as importantly, what doesn’t.It’s a quick, eye-opening way to evaluate your visibility and identify gaps in how your brand is showing up in AI-driven search.Those gaps? That’s your opportunity.

How to make your CSR a win win1. Executive buy in2. Engage the workforce3. Leverage big company and cultural moments4. Create external buzz5. Forge external partnerships

One of my biggest takeaways from the Meltwater Summit was the idea that LLMs should be treated like a target audience, not just a tool. It’s a shift that challenges us to think more intentionally about how our content is structured, surfaced and understood! Not just by people, but by AI systems shaping discovery. The brands that adapt fastest here will have a real advantage in visibility and influence.