Meltwater Summit

This workshop explores how communications leaders can identify, shape, and secure earned media opportunities in a world where visibility depends not only on traditional SEO but also on how AI systems interpret and elevate our organizations. I’ll walk attendees through how I use Meltwater to monitor emerging narratives, uncover high‑value media moments, and strategically position Ultimate Medical Academy in conversations that influence both human audiences and algorithmic ones. With 2026 being the Year of the Fire Horse, a year symbolizing boldness, decisive action, and fearless communication, this session will focus on how to bring that same energy to your media strategy.This topic matters because the communications landscape has never been louder or more competitive. AI‑driven discovery is reshaping how stories spread, how reputations are formed, and how organizations are ranked, summarized, and surfaced. Attendees will leave with a clear framework for spotting earned media opportunit

Title: Summit Workshop Idea – “Turning Crisis into Opportunity: Lessons from Association Communications and Supporting Police Unions”Description:Workshop Topic:This workshop explores the critical lessons learned from managing crisis communications and day-to-day messaging for associations and police unions across Ontario, Canada. We’ll demonstrate how integrating Meltwater’s listening and monitoring tools elevates member value, strengthens proactive reputation management, and keeps organizations ahead of emerging issues.Why This Topic Matters:In today’s fast-paced media landscape, public sector associations—especially police unions—face scrutiny, misinformation, and rapidly evolving crises. Effective communication is not only about managing the moment, but building trust and value for members every day. Attendees will discover actionable best practices for:Navigating complex crises with confidence and transparency Leveraging data-driven insights to inform strategy and messaging Using M

We’ve all been in a situation where a client continues to get left behind in some of the more trending, topical discussions taking place across their market. As an agency partner, the first question is why? Yes, some may have more budget and resources, but more often than not it is because of consistent focus. And the answer can be found in the data.One of the benefits of the Meltwater platform is that you can design your dashboard in a way that makes the connection between brands and topics. It starts with knowing what your brand wants to be connected with - can it be a prospective partner? M&A target? Vertical? Topical market discussions?  Through Meltwater you can pinpoint exactly where you’re competition is succeeding and begin the analysis phase. This allows you to make grounded recommendations based on data which will allow you to begin the engagement phase with those covering your competition. Being able to show how others are consistently staying focused on certain topics o

This workshop explores how proactive brand monitoring, timely responses, and strategic public relations can help public organizations navigate today’s complex communications landscape. In an era where everyone has social media and a camera, brand sentiment can shift rapidly and unpredictably. Communications teams are no longer reacting days later; they are responding in real time.This session will examine how communications leaders and teams can stay in control of the narrative, build trust with internal leadership, and protect organizational reputation before issues escalate. Why this topic matters and what attendees will walk away with Attendees who attend will learn:How to use Meltwater to monitor brand sentiment and report meaningful insights to leadership, helping establish internal trust in the communications function How consistent brand monitoring and community awareness allow teams to identify emerging conversations early, before they turn into full-scale crises How timely

This workshop explores how proactive brand monitoring, timely responses, and strategic public relations can help public organizations navigate today’s complex communications landscape. In an era where everyone has social media and a camera, brand sentiment can shift rapidly and unpredictably. Communications teams are no longer reacting days later; they are responding in real time.This session will examine how communications leaders and teams can stay in control of the narrative, build trust with internal leadership, and protect organizational reputation before issues escalate. Why this topic matters and what attendees will walk away with Attendees who attend will learn:How to use Meltwater to monitor brand sentiment and report meaningful insights to leadership, helping establish internal trust in the communications function How consistent brand monitoring and community awareness allow teams to identify emerging conversations early, before they turn into full-scale crises How timely

The Topic: This workshop flips the script on social listening. Instead of using data solely to monitor the conversation, we will explore how to use it to manufacture the conversation.This session covers the "Identify-Verify-Amplify" framework: Identify: Using Meltwater to spot "white space" in trending industry topics where media narratives are stagnant or missing. Verify: Creating proprietary data (surveys, internal user data) specifically designed to generate headlines that fill that white space. Amplify: Packaging that proprietary data into press releases and pitches that journalists crave because the story is already backed by numbers.  Why this matters & Key Takeaways: In a crowded media landscape, opinions get ignored, but data gets published. Attendees will walk away with a replicable blueprint for turning intangible trends into hard news stories. They will learn how to stop guessing what journalists want to write about and start engineering stories that are pre-validate

This workshop will focus on using Meltwater Insight Reports to conduct meaningful competitive analysis—moving beyond surface-level metrics like total mentions or top outlets and toward insights that actually inform strategy.In this session, I’ll walk through how I use Insight Reports in a real-world public affairs and media relations environment to understand where we stand in the market, how we compare to peers, and where to prioritize next.What this workshop will cover1. Building the report (the foundation): How to structure effective search terms for your organization and competitors Tips for minimizing noise and aligning reports to your strategic goals How to build reports that remain consistent and usable over time 2. Interpreting insights (the “so what”): Understanding competitive position, share of conversation, and coverage quality Identifying strengths, weaknesses, and opportunities within your media landscape Translating insight data into an executive-ready narrative

Why This Topic Matters & What Attendees Will Walk Away WithBrand perception moves fast, and PR teams can no longer rely on intuition alone. Data is now the backbone of effective communications, and Meltwater Explore is one of the most powerful tools available to understand conversations, measure brand health, and uncover actionable insights. In this workshop, attendees will learn how to use Explore to build a truly data‑driven PR strategy. They will walk away with clear, practical steps for identifying trends, setting measurable objectives, and transforming data into communications actions that drive real business results.About Me & Why I’m the Right Person to Lead This WorkshopI am a Mechanical Engineer with 15 years of experience who discovered a passion for the intersection of data and communications. After building my career in a multinational corporation, I transitioned into the Public Relations industry with a mission to elevate the role of PR through measurable, insight‑

This workshop will dive into the art and science of A/B testing and crafting compelling copy for social media ads. Attendees will learn how to test effectively, interpret results, and refine their messaging to drive better engagement and ROI.Drawing from my background in healthcare marketing and my current role in the pharmacy benefits space, I’ll share real-world examples of how data-driven testing and strategic copywriting can transform campaigns. With years of experience navigating the highly regulated healthcare industry, I’ve developed a knack for creating impactful, compliant messaging that resonates with diverse audiences.Why This Topic Matters:Social media advertising is a crowded space, and standing out requires more than just creativity—it demands strategy. A/B testing is a powerful tool to uncover what works, while strong copywriting ensures your message connects with the right audience. This workshop will equip attendees with actionable insights to optimize their campaigns

The topic I want to run a workshop on:A hands-on workflow for turning Meltwater Explore insights into a clear, executive-ready narrative brief. We’ll use Mira to accelerate synthesis and sense-making, then apply a simple structure to translate that insight into what matters, what to do next, and how to say it in your brand voice.Why this matters and what attendees will walk away withComms and marketing teams aren’t short on data, but we can get stuck in “reporting mode” and struggle to turn coverage and conversation into insights leaders can actually act on. This workshop helps attendees move from monitoring to meaning and action, quickly and confidently, without the output feeling generic or overly AI-written.Attendees will leave with:A simple Insight-to-Action Brief template they can reuse for weekly updates, wrap reports, and planning A repeatable workflow: Explore signal -> Mira synthesis -> human judgement -> final narrative + next steps A set of prompt cues and quick voi

The topicThis workshop breaks down how communications teams can use Meltwater beyond basic media monitoring to actively shape media strategies, spot opportunities in real time, and course-correct campaigns based on how coverage is landing. The session will walk through a practical, end-to-end approach: researching journalists, understanding reach and share of voice, identifying timely newsjacking moments, tracking coverage as it happens, and using those insights to refine media plans and client recommendations.Why this topic matters & what attendees will walk away withMany teams collect data, but fewer know how to turn it into confident decisions. This workshop is designed for communicators who want to move from “reporting on coverage” to using coverage to drive strategy.Attendees will walk away with:A clear framework for using Meltwater to inform media pitching and media relations planning, not just post-campaign reporting. Practical ways to identify journalists, trends, and timel

I had no pitching background, no media relationships, and minimal onboarding when I became the primary Meltwater user at my nonprofit. Within only a couple of weeks, I was generating consistent media pickup for local fundraising events and organizational initiatives because Meltwater made the patterns visible and the decisions intuitive.What attendees will walk away with:How Meltwater surfaces beat-level patterns that guide pitching decisions How to recognize when the platform is signaling a real opportunity (timing, relevance, fit) How to transition from feeling lost to executing confident, effective outreach How to maximize impact in resource-constrained environments (here’s my workflow)About MeI lead communications for an international rare disease nonprofit and leverage Meltwater to drive media outreach and strategy. Starting with no formal pitching or media background, I learned by doing and used the platform's tools to secure meaningful media coverage for both local and national

Workshop ideas. These could be separate or all wrapped into one:Media Relations and the value of trade media vs Tier 1, e.g., WSJ etc.Media Relations: Managing stakeholder expectations when they are only interested in Tier 1, e.g., WSJ etc. How to sell/pitch the long game of Media Relations to stakeholders: from initial contact with reporter/editor, to intro call/meeting, to becoming a source.  Media Relations: What reporters want. The 3 Ds: Disruption, Data, Deals

Workshop Description In this 30-minute interactive workshop, I’ll share frontline lessons from fire departments and public safety agencies—where I serve as Fire Captain and Public Information Officer (PIO) at the Orange County Fire Authority (OCFA)—during high-stakes emergencies of all kinds, and translate them directly to corporate crisis communications in 2026’s always-on digital world.We’ll explore the memorable Ready, Set, Go! analogy for mastering crisis response:Ready: Proactive preparation long before trouble hits—pre-approved playbooks, designated teams, regular drills, and always-on monitoring to harden your organization against reputational threats. Set: Heightened awareness when early signals appear—activate the crisis team, gather facts, draft tailored messages, and establish clear triggers for escalation. Go!: Decisive, early action—issue unified, transparent first statements within the golden hour, prioritize empathy and stakeholder safety, use multi-channel dissemination

Workshop Description The Topic: Gen-AI tools can generate infinite content, and authenticity has become a brand’s most defensive asset. Importantly, you need need to be proactive to identify, discover and take control of misinformation affecting your brand. This Workshop: In 30 minutes, we will focus on key elements brands need to consider for 2026 and beyond to protect themselves whilst building their Gen-AI creative abilities, this includes: Raising awareness of the power of AI art and video tools, the top tools and the speed + realism they bring. Setting up a social media listening and branding strategy that focuses on understanding audiences and growing communities to help fight against minsinformation. This goes beyond Boolean searches, but into Community Management. Doubling down on the “Human-in-the-Loop” when it comes to content and online presence, combining this with AI creativity tools. Why it Matters: As generative tools flood the market, standing out requ