Skip to main content
Cheyenne
mEmployee
CheyennemEmployee
mEmployee
June 18, 2026

Meltwater Klear

  • June 18, 2026
  • 0 Replies
  • 32 views

What Is Klear?

Klear is Meltwater's advanced influencer marketing platform. It enables you to find and vet influencers, manage campaigns end-to-end, communicate directly with collaborators, and measure campaign ROI — all in one place.

 

What you can do with Klear:

  • Discover influencers by topic, keyword, or visual style using machine learning
  • Vet influencers by reviewing engagement data, audience demographics, and content history
  • Create and manage influencer campaigns with built-in briefs and approval workflows
  • Communicate directly with influencers via Klear Connect messaging
  • Track influencer information, shipping addresses, and campaign notes in one place
  • Measure campaign ROI with real-time analytics, interactive charts, and downloadable reports

 

Key Concepts

  • Klear Dashboard Your central hub when you log in. When fully built out, it displays recent campaigns, suggests influencers that may suit your brand, and provides shortcuts to key areas of the platform.
  • Discovery Tab The main search area for finding new influencers. Supports three search types — Topic, Keyword, and Visual — each powered by machine learning. Results can be filtered by platform, location, influence level, and Vetted status.
  • Topic Search A search type that identifies thought leaders in a specific area (e.g. Yoga, Fashion, DIY, Travel). Returns influencers for whom that topic is a core area of expertise and audience engagement. Best for finding established voices in a given discipline.
  • Keyword Search A search type that finds influencers who have posted content referencing a specific phrase, hashtag, or brand name. Casts a wider net than Topic search because it captures any profile that has mentioned the keyword, not just recognised experts. Supports Boolean logic for multi-keyword queries.
  • Visual Search A search type that uses advanced image analysis to find content matching a description or style. Can be driven by a text prompt, an uploaded reference image (up to 10 MB), or an existing campaign to find similar content.
  • Profiles Tab Where you look up an influencer directly by social handle. Supports Instagram Business/Creator accounts, and other supported platforms. Searching by handle returns the influencer's complete Klear profile.
  • Vetted Influencers Influencers who have authenticated their social media profiles on Klear by creating a registered account. Being Vetted indicates that the influencer is familiar with collaborating via Klear and has opted in to being discoverable by brands.
  • Klear Profile (Influencer) A detailed view of an individual influencer's performance data. Contains four primary tabs: Overview (engagement summary), Demographics (audience breakdown), Content (past posts), and Analytics (platform-specific trends and metrics including Followers, Likes, Comments, Shares, Engagement Rate, Reach, and Earned Media Value).
  • Earned Media Value (EMV) A metric that estimates the monetary value of influencer-generated content based on engagements, reach, and platform benchmarks. Available at the influencer profile level and aggregated across campaigns in the Measure tab.
  • Campaign Tab The section where you manage active influencer campaigns. Contains sub-tabs for Members (influencer data and CRM), Connect (direct messaging and collaboration), and Measure (ROI reporting and analytics).
  • Klear Connect The built-in direct messaging service that lets you communicate with influencers from within Klear. All messages and content submissions are logged in the Connect tab. Influencers receive both email and in-app notifications for new messages and can respond via either channel.
  • Members Tab Displays all influencers added to a campaign. Acts as an internal CRM system, storing shipping addresses, email addresses, influencer preferences, and custom notes. Up to 10 metrics can be displayed as columns and are only visible to account users.
  • Measure Tab The reporting area inside a campaign. Contains two sub-tabs: Overview (high-level totals for posts, engagements, reach, sales, and EMV) and Analytics (interactive charts with time-based trends, social network breakdowns, top influencers, top content, and audience demographics).
  • Campaign Report A downloadable summary of all campaign insights. Includes a campaign summary, audience demographics, top-performing content, and granular data. Can be exported as a PDF or an editable Google Doc for sharing with stakeholders.
  • Klear Academy An online learning resource for deeper Klear training and certification. Available at academy.meltwater.com.

Frequently Asked Questions

 

 

What is the difference between a Topic search and a Keyword search?

A Topic search returns influencers who are recognised thought leaders in that field — people for whom the topic is a core part of their identity and audience. A Keyword search returns any influencer who has posted content mentioning that phrase or hashtag, making it a broader net useful for niche or brand-specific terms.

 

What is Visual Search and when should I use it?

Visual Search uses image analysis to find content that matches a style or aesthetic. Use it when you want influencers whose content visually aligns with your campaign. You can drive the search with a text description, an uploaded reference image, or by selecting an existing campaign.

 

How do I search for a specific influencer I already know?

Use the Profiles tab. Select the correct social network, type the influencer's @handle into the search bar, and their profile will appear in the drop-down. Note that Instagram profiles must be set to Business or Creator account to be searchable.

 

What does 'Vetted' mean for an influencer?

A Vetted influencer has created a registered Klear account and authenticated their social media profiles. This confirms they are familiar with Klear collaboration workflows and have opted in to being discoverable by brands.

 

What data is available on an influencer's Klear profile?

The Overview tab shows engagement summaries across platforms. The Demographics tab shows audience breakdowns (age, gender, location). The Content tab shows past posts with likes, comments, reach, engagement rate, and EMV. The Analytics tab shows follower growth trends, average views and engagements over time, and Instagram Stories data where available.

 

How do I communicate with influencers in Klear?

Through the Connect tab inside a campaign. An influencer must first be invited to the campaign before you can message them. Once they accept, you can send messages directly in Klear. Influencers receive both email and in-app notifications and can respond via either channel.

 

How does Klear track campaign content?

Klear automatically aggregates posts that contain your campaign's tracking keywords, hashtags, or brand handles. These are entered when you set up the campaign under Finish Setup. Content is then captured and reported under the Measure tab.

 

What is the difference between the Measure Overview and Analytics tabs?

Overview provides high-level totals: total posts, engagements, reach, sales, and EMV. Analytics provides interactive, real-time charts broken down by time period, social network, content type, top influencers, top content, and audience demographics. Analytics also supports custom filters.

 

How do I create a campaign report to share with stakeholders?

Inside the Measure tab, click the document icon in the top right. Choose PDF for a ready-to-share version, or Editable Version to export as a Google Doc where you can add custom branding. The report is emailed to your inbox within 5–10 minutes.

 

Where can I get additional help with Klear?

Use the chat feature in the bottom-right of your Klear home screen to speak with a product expert. You can also visit the Klear Academy at academy.meltwater.com for in-depth training and certification, or join mCommunity at community.meltwater.com to connect with other Klear users.

 

How-To Guides

How to Find Influencers by Topic

Use this when: You want to find thought leaders or recognised experts in a specific discipline — such as Fitness, Beauty, or Travel.

 

  1. Click on the Discovery tab.
  2. Select the social media channel your campaign will run on to ensure platform-specific results.
  3. Select Topic from the Search Type drop-down.
  4. Enter the topic in the Topic field (e.g. Yoga, Fashion, DIY, Parenting).
  5. Set your location for the search.
  6. Optionally, click Vetted to filter for influencers with authenticated Klear accounts.
  7. Click Search.
  8. Use the additional filters in the sidebar to fine-tune your results.

 

Result: Search results populate showing influencers who are thought leaders in your chosen topic. Use sidebar filters to refine by engagement level, location, or follower count.

 

How to Find Influencers by Keyword Search

Use this when: You want to find influencers who have posted about a specific niche topic, hashtag, or brand — casting a wider net than Topic search.

 

  1. Click on the Discovery tab.
  2. Select the social media channel your campaign will run on.
  3. Select Keyword from the Search Type drop-down.
  4. Enter the phrase, hashtag, or keyword(s) you want to search. For multiple keywords, use Boolean logic.
  5. Click Search.
  6. Use the additional filters to fine-tune your results.

 

Note: For multi-keyword searches, refer to Klear's Boolean Keyword Searching guide for correct syntax.

 

Result: Search results show influencers who have posted content mentioning your keyword. Filter results further using the sidebar.

 

How to Find Influencers by Visual Search

Use this when: You want to find influencers whose content matches a specific aesthetic or visual style.

 

Search by Text Prompt:

  1. Click on the Discovery tab.
  2. Select Visual from the Search Type drop-down.
  3. Select Text Prompt from the secondary drop-down.
  4. Enter a description of the type of content you want to find.
  5. Click Search to see matching results.

 

Search by Image Upload:

  1. Click on the Discovery tab.
  2. Select Visual from the Search Type drop-down.
  3. Select Upload Image from the secondary drop-down.
  4. Click the Upload Image button and select your reference image (up to 10 MB).
  5. Click Search.
  6. Use the additional filters to refine results.

 

Search by Campaign:

  1. Click on the Discovery tab.
  2. Select Visual from the Search Type drop-down.
  3. Click Select Campaign and choose a campaign.
  4. Use the sidebar filters to apply Influence level, Vetted status, location, or gender filters.
  5. Click Show Matching Content to see posts similar to your campaign content.
  6. Take individual or bulk actions such as adding influencers to a campaign, adding tags, or sending emails.

 

Result: Visual search results show influencers whose content style matches your prompt, image, or campaign reference. You can take bulk actions directly from the results view.

 

How to Search for an Influencer by Social Handle

Use this when: You already know the social handle of an influencer and want to view their full Klear profile directly.

 

Note: Instagram profiles must be set to Business or Creator account to be searchable in Klear.

 

  1. Click on the Profiles tab.
  2. Select the correct social network for the handle you are searching.
  3. Type the influencer's @handle into the search bar. Their profile will appear in the drop-down.
  4. Click the influencer's name to open their full Klear profile in a new tab.

 

Result: The influencer's complete Klear profile opens, showing engagement data, audience demographics, content history, and analytics.

 

How to Vet an Influencer

Use this when: You have found a potential influencer and want to assess their engagement performance, audience demographics, and content before partnering with them.

 

View Engagement Data:

  1. Open the influencer's Klear profile.
  2. Click the Overview tab to see engagement data across all available social platforms.
  3. Click Engagements/Posts to expand detailed data.
  4. Scroll down to Average Metrics for further performance detail.
  5. Click View Analytics to access the Analytics tab for deeper, platform-specific trends.

 

View Audience Demographics:

  1. Select the Demographics tab on the influencer's profile.
  2. Select the social media platform you want audience data for.
  3. Click on any demographic category to expand a full breakdown.

 

Review Past Content:

  1. Select the Content tab on the influencer's profile.
  2. Select the social media platform to view content for.
  3. Set the time frame for the content you want to review.
  4. Click any post to see caption, likes, comments, reach, engagement rate, and EMV.
  5. Click the content filter buttons to see posts within specific topics.
  6. Use the Sort By drop-down to order posts by Similarity, Engagements, or Date.

 

Result: You have reviewed the influencer's engagement consistency, audience fit, and content quality — giving you the information needed to decide whether to invite them to your campaign.

 

How to Create a New Campaign

Use this when: You are ready to launch a new influencer campaign and want to set it up in Klear.

 

  1. Click the Campaigns tab.
  2. Click New Campaign in the top right of the screen.
  3. Enter your campaign name.
  4. Click Finish Setup.
  5. Enter the tracking Keywords, Hashtags, or Brand Handles that will be used to capture campaign content automatically.
  6. Add influencers to your campaign.

 

Result: Your new campaign is created. Klear will now automatically aggregate all influencer posts containing your tracking terms and surface them in the Measure tab.

 

How to Manage Influencer Information in the Members Tab

Use this when: You want to store and track influencer details — such as shipping addresses, contact information, or notes — within a campaign.

 

  1. Click the Campaigns tab and select your campaign.
  2. Click the Members tab.
  3. To customise visible columns, click the column icon in the top right of the screen.
  4. Select up to 10 influencer metrics to display as columns.
  5. To add influencer information, click the Relationship button in the top right of the Members tab.
  6. Click the plus sign on the relevant column (email, personal information, budget, etc.) to input data.

 

Note: All information in the Relationship tab is saved within that campaign and is only visible to your account users.

 

Result: Influencer details are saved within the campaign. The Members tab acts as your internal CRM system, keeping all relevant influencer information in one place.

 

How to Communicate with Influencers via Klear Connect

Use this when: You want to invite an influencer to collaborate on a campaign and communicate with them directly inside Klear.

 

Before you begin: Influencers must first be invited to a campaign before direct messaging is available.

 

  1. Click the Campaigns tab and select your campaign.
  2. Click the Connect tab.
  3. Select the influencer you want to invite.
  4. Click Invite to Campaign.
  5. The chat box confirms when the invite has been delivered.
  6. Once the influencer accepts, send them a message using the chat box.

 

Result: The influencer receives both an email and in-app notification. Once they accept, all communication and content submissions are logged in the Connect tab for easy reference.

 

How to Report on Campaign ROI

Use this when: Your campaign is live and you want to view performance data, download reports, or share results with stakeholders.

 

  1. Click the Campaigns tab and select your campaign.
  2. Click the Measure tab.
  3. Select the Overview tab for high-level totals (posts, engagements, reach, sales, EMV).
  4. Select the Analytics tab for interactive charts broken down by time, platform, content type, top influencers, top content, and audience demographics.

 

To create a shareable campaign report:

  1. Inside the Measure tab, click the document icon in the top right corner.
  2. Select Editable Version to export a Google Doc, or choose PDF for a ready-to-share file.
  3. Click Create Report.
  4. The report is emailed to your inbox within 5–10 minutes.

 

Result: Campaign performance data is available in real time. A complete campaign report — including summary, audience demographics, and top-performing content — is delivered to your inbox ready to share.

 

Related Articles

      Terms & ConditionsAccessibility statement