This Friday: Learn How to Turn Your Meltwater Data Into Real Action!
Launch crew, you’ve been building your foundation in Meltwater. Now it’s time to see what it looks like in the hands of a real practitioner!
This Friday, join our first Meltwater Fellow, Katie Washington, Marketing Manager at Atrium Hospitality and our Brand & Reputation Monitoring Fellow, for a live Product Workshop.
Katie monitors reputation across more than 75 hotels, and she doesn’t begin with a dashboard and pile on every metric. She begins with a question: What are we trying to learn or decide? Then she builds the searches, dashboards, and analysis to answer it. In this session, she’ll walk through that process live, from a real business question to a search, a dashboard, and a clear next step.
We’ll Cover:
- How to start with the right question before building a search or dashboard
- How to build searches that capture the conversations that matter
- How to set up dashboards with a purpose, not just a metrics collection
- How to read past sentiment percentages to the themes driving them
- How to use competitor coverage to find opportunities and story ideas
- How to turn insights into action: what to amplify, what to fix, what to pursue
If you’re newer to Meltwater, this is a great chance to see how the pieces fit together and to learn a repeatable approach you can use right away.
Register Here
Can’t wait to see you there!