In this special Meltwater Fellow Workshop, Katie Washington opens up her real-world workflow for monitoring reputation across Atrium Hospitality's portfolio of more than 75 hotels. Katie doesn't start with a dashboard and add every available metric. She starts with a question: What are we trying to learn or decide? From there, she builds the searches, dashboards, and analysis to answer it.
Katie will walk through that process live, from a real reporting need or business question to a search, a dashboard, and a clear read on what to do next.
We’ll cover:
Starting with the right question before building a search or dashboard
Building searches that capture the conversations that matter
Setting up dashboards with a purpose, not just a metrics collection
Reading past sentiment percentages to the themes driving them
Using competitor coverage to find opportunities and story ideas
Turning insights into action: what to amplify, what to fix, what to pursue
Get To Know Katie:
Katie Washington is a Marketing Manager at Atrium Hospitality and Meltwater's Brand & Reputation Monitoring Fellow. With more than a decade in marketing, brand strategy, and reputation management, she turns social listening and reputation data into decisions.
Her approach comes down to one idea: a dashboard isn't the final product. The value is in knowing what the data means and giving someone a clear action to take.
