Meet Rachel Rona
I'm the founder of Rona Consulting, an agency that works with B2B brands, management consulting firms, and professional services firms on content strategy, editorial and writing, and digital marketing. During my career, I've worked with companies such as Spencer Stuart, DoorDash, GrubHub, Berrett-Koehler Publishers, and McKinsey & Company.
For nearly a decade, I've written content for the C-suite audience, so I know how to capture their attention with digestible, laser-focused content. I also regularly work with stakeholders across business functions to rally teams around campaigns, content, and digital marketing strategies.
My forte is taking insights and raw data and turning them into compelling narratives that inspire action and fuel growth. As a marketer and editor, I've produced hundreds of white papers, op-eds, infographics, reports, manuscript reviews, blogs, and other forms of B2B content. I also have experience managing social media and editorial accounts for global firms.
My #Experts Focus
My #Experts series will focus on how to create thought leadership for impact, using competitive analysis to inform content development. Whether you're an entrepreneur, small business owner, or someone with expertise in a given industry or topic, I aim to inspire you to level up your content.
It's tempting to copy your peers or feel that you need to "say something" about a hot-button topic. But I'll show you how to create data-backed content that is unique to you and your business, isn't reactive, and stands out from the noisy online world. My first few posts will explore how to generate ideas for impactful thought leadership, and then I plan to discuss how to write this kind of content for C-suite and executive audiences.
More About Me
When I'm not working, there is about a 99% chance that I'm either reading a book in my yard or running one of the many trails near my home in Southern California.
Favorite recently read books:
- Margo's Got Money Troubles by Rufi Thorpe
- In My Time of Dying: How I Came Face to Face with the Idea of an Afterlife by Sebastian Junger
- Poverty, by America by Matthew Desmond
Next up in my reading queue:
- Barbarian Days: A Surfing Life by William Finnegan
- How to Write About Africa by Binyavanga Wainaina
- The Deadline by Jill Lepore
Let’s connect! Feel free to reach out to me on my LinkedIn: https://www.linkedin.com/in/rachel-rona/