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Expert Exchange: Follow Up Questions for Sara

  • April 27, 2023
  • 6 Replies
  • 31 views
Expert Exchange: Follow Up Questions for Sara
Jacinda Espinosa
mEmployee
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Thank you for joining today’s Expert Exchange with @Sara Ajemian, Expert in Data-Driven Communications and Corporate Marketing. Some of the topics that were discussed were:

  • How can you better analyze social data to drive PR strategy? Which KPIs are good metrics to measure results?

  • How do you develop external PR campaigns that incorporate social media elements on owned channels?

  • What is your experience with the convergence of Comms and Marketing? 

  • Should leaders expands their abilities to have both skills?

  • How does this impact team structure?

  • With the current climate,  short staffing and turnover found in local media,  how do we now maintain relationships with them?

  • What are your thoughts on PR and AI?

Sara answered a lot of your questions in the meetup, but let’s keep the conversation going!  Please add any additional questions you have below as Sara will be around throughout the week to answer them. 👐

Jacinda at Meltwater 👐 | Schedule a meeting with me: https://calendly.com/jacinda-meltwater

    6 replies

    Maria Dehne
    mChampion Level 3
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    • Maria DehnemChampion Level 3
    • mChampion Level 3
    • April 27, 2023

    Sorry I couldn’t make this one, but sounds great! 

      Jacinda Espinosa
      mEmployee
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      @Diane Huskinson - I know you mentioned that you missed some of the discussion in the beginning, you can find an outline of what was discussed here! I invite you to ask Sara about any of these topics you might like to hear more of her thoughts on, and we’d love if you want to share your thoughts on any of these topics as well. You had some great insights during the meetup 🙌

      Jacinda at Meltwater 👐 | Schedule a meeting with me: https://calendly.com/jacinda-meltwater
        D
        Explorer

        Thanks! Should there be a link, or are you referring to the Qs at the top of this post?

          Jacinda Espinosa
          mEmployee
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          Just the Qs at the top of this post. Unfortunately since we didn’t record (and I have the memory of a goldfish) I wasn’t able to get any details, but I’m sure @Sara Ajemian would be happy to share thoughts again if there is anything you want more info on! 👐

          Jacinda at Meltwater 👐 | Schedule a meeting with me: https://calendly.com/jacinda-meltwater
            Sara Ajemian
            #ExpertWithInsights
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            • Sara Ajemian#ExpertWithInsights
            • #ExpertWithInsights
            • April 28, 2023

            Yes, I would be so glad to!

             

            Thanks again for having me! I really enjoyed it!

            Sara Ajemian
              Jacinda Espinosa
              mEmployee
              Forum|alt.badge.img+7

              Thank you again to everyone who joined our second session for APAC time zones! Our topics for session 2 included:

              Data-Driven Storytelling

              • What is actually Data Driven Story-telling? Can you share your experience?
              • How can organizations get the most of out their data? How can they use this to guide their strategic communications?
              • What are some of the go-to techniques for data storytelling?  

              Social Impact on Media Engagement

              • Has social media changed the way PR professionals engage with traditional media?
              • Is social media reducing the importance of earned media, i.e., stories in target publications, or is it still complementary?

              The Future of PR

              • What are your thoughts on the convergence of Comms and Marketing? How does this impact team structure?
              • How will AI change the work of PR professionals, and how can we use it to our advantage?
              • Where do you see the future of Communications? Do you have tips on adapting to so much change?

              If you have any additional questions for Sara on any of these topics or the topics in the original post, or anything else you’d like to add to the conversation, please chime in here! 🙋

              Jacinda at Meltwater 👐 | Schedule a meeting with me: https://calendly.com/jacinda-meltwater
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