Marketing Event
Thu, Apr 20, 8:00 AM - 9:00 AM (UTC)
EMEA (DACH/German) Masterclass: Beyond Impressions: How to measure & report the ROI of your PR activities with Meltwater
About this event
You use these KPIs to determine your PR success
More than 65% of PR executives struggle to determine the ROI of their campaigns. While PR is difficult to measure, if you don't report on the impact of your PR campaigns, you're missing out on the opportunity to find out what's working and what's not - and where you should be investing your resources wisely for success over the next year.
In this masterclass you will get an overview of strategies, best practices, processes and tools and learn how to make your PR work measurable and inspire your stakeholders.
In this master class you will learn:
- Which KPIs you should include to show the impact of your PR measures on your company
- Which data is relevant for your campaigns
- How to efficiently collect and analyze this data with the Meltwater solution
Event details
Online event
Thu, Apr 20, 8:00 AM - 9:00 AM (UTC)
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