Meltwater is committed to Data Safety & AI Ethics:

Principles

• Launched Meltwater AI Ethical Principles which guides the company’s AI innovation.
• Formation & launch of our Trust Center

Advisory Board

• Established Scientific Advisory Board (SAB) with industry leaders in AI and machine learning.

Councils

• Adheres to the PR Council’s guidance for Generative AI, introduced in 2023.
• Adhere to the WFA Global Alliance for Responsible Media (GARM) Brand Safety Floor & Suitability Framework by providing multiple AI models to detect unsafe content.

Certifications

• Achieved ISO 42001 ​​​​​​​Certification: AI Management Systems 
• Achieved ISO 27001 Certification: The Information Security Standard
• Achieved ISO 27701 Certification: The Data Privacy Standard.