Black Friday Boolean: Media Monitoring and Social Listening for Black Friday

Happy Friday, Boolean Wizards! 🧙

If you work in retail, ecommerce, or any associated industry, you probably don’t need me to tell you that Black Friday and Cyber Monday are just around the corner. The Meltwater blog recently published a marketing guide on How to Prepare for Black Friday to Generate More Sales, and it’s absolutely massive and full of useful information. 

Of particular interest to Meltwater users doing social listening and media monitoring surrounding the massive shopping event is the section on how to use technology and tools to prepare for Black Friday (excerpted on BizCommunity here). The blog runs down tips to ensure your searches are helpful, your sentiment analysis is on-point, and you stay ahead of any crises or situations.

But of course, that’s not why you’re here - you can read the full blog for the detailed information, but today I’m here to share some boolean searches to get you on your way to monitoring the Black Friday conversation! 

Pre-made Boolean Searches for Black Friday Social Listening

For any of these searches, you can copy and paste the string directly into an Advanced Search in Explore. We’ve set up the “your company” and “your competitors” to be about Meltwater, so edit those keywords to be relevant to you.

Of course, you can also further edit these boolean strings according to your specific brands or interests. Experiment, have fun, go crazy! 😄

For general Black Friday research:

("Black Friday" or "black friday deals" or "black november" or #blackfriday or #blackfridaysale or #blackfridaydeals or #blacknovember or #blackfriday2023 or "Cyber Monday" or #cybermonday or #blackfridayshopping)

For research about Black Friday in relation to your company:

("Black Friday" or "black friday deals" or "black november" or #blackfriday or #blackfridaysale or #blackfridaydeals or #blacknovember or #blackfriday2023 or "Cyber Monday" or #cybermonday or #blackfridayshopping) AND (@meltwater or "Meltwater" or #meltwater or (site:www.facebook.com/80610414125))

For research about Black Friday in relation to your competitors:

("Black Friday" or "black friday deals" or "black november" or #blackfriday or #blackfridaysale or #blackfridaydeals or #blacknovember or #blackfriday2023 or "Cyber Monday" or #cybermonday or #blackfridayshopping) AND ("Cision" or "Sprout" or "Brandwatch" or "Brand24" or "Prowly")

Are you monitoring the Black Friday conversation? Do you have a specific search or a few terms you’ve found helpful to refine your search? Do you have questions about how these searches were constructed? We want to hear it all in the comments 👇