Three playbooks. One influencer workflow.
Building an influencer program isn’t a one-time task. It’s a cycle:
grow your influencer community, manage relationships and campaigns, then measure results to improve future campaigns.
These three Klear playbooks guide you through that workflow from start to finish.
🌱 Growing Your Community
Find and activate the right influencers
Use this playbook to discover, vet, and activate creators who align with your brand and goals.
🤝 Managing Your Community
Organize, collaborate, and run campaigns
This playbook helps you manage campaigns, communicate with influencers, and keep relationships organized in one place.
📊 Measuring Campaign Performance
Understand results and refine your strategy
Use this playbook to analyze performance, share results, and turn campaign data into smarter decisions.
Coming Soon! 💸 Pay Your Community
The Pay Your Community playbook will cover how to manage influencer payments end to end. Stay tuned.
How These Work Together
Most teams follow this flow:
Grow → Manage → Measure
Then repeat, using insights and learnings to guide the next campaign.
Ready to Level Up Your Influencer Marketing Skills?
For deeper training and advanced use cases, check out these Klear Academy courses:
👉 Influencer Marketing with Klear: Foundations
👉 Influencer Marketing with Klear: Advanced
Happy Learning 🎓
