📘 mOlympians Week 1 Playbook: Creating a Brand Search and Digest

(("Summer 2024 Olympics" OR "Summer Olympics 2024" OR "2024 Summer Olympics" OR "2024 Olympics" OR "Paralympics" OR "Paralympic Games" OR "Phryge" OR "Olympic Mascot" OR "Canadian athletes" OR "Team Canada" OR "Canadian Olympic Team" OR "Canadian Paralympic Team" OR "CBC Sports" OR "Paris" NEAR/10 "LA 28")) AND reach > 5000

My thinking was to really circle in on a Canadian view/CBC, our officially broadcaster + hone in on the talking around LA 2028, while narrowing the search to mid-sized and above accounts by narrowing my reach,

Updated Search:
 

(("Olympic Games 2024" OR "Paris 2024" OR "Olympics" OR "Games" OR "Athletics" OR "Sports" OR "Medals") NEAR/15 ("Olympic Committee" OR "IOC" OR "Team USA" OR "France National Team" OR "Simone Biles" OR "Katie Ledecky" OR "Allyson Felix" OR "Caeleb Dressel" OR "Eliud Kipchoge" OR "Shelly-Ann Fraser-Pryce" OR "Naomi Osaka" OR "Novak Djokovic" OR "Armand Duplantis" OR "Karsten Warholm" OR "Sifan Hassan" OR "Jakob Ingebrigtsen" OR "Rebeca Andrade"))

AND (hashtag:#Olympics2024 OR hashtag:#Paris2024 OR hashtag:#OlympicGames OR hashtag:#RoadToParis OR hashtag:#OlympicSpirit OR hashtag:#TeamUSA OR hashtag:#TeamFrance OR hashtag:#OlympicAthletes)

AND (@Olympics OR @TeamUSA OR @Paris2024 OR @Simone_Biles OR @CaelebDressel OR @usainbolt OR @katieledecky OR @allysonfelix OR @rebecarandrade)

AND (country:us OR country:cn OR country:jp OR country:gb OR country:ru OR country:de OR country:fr OR country:it OR country:au OR country:kr)

AND ("Athletics" OR "Swimming" OR "Gymnastics" OR "Basketball" OR "Soccer" OR "Football" OR "Tennis" OR "Volleyball" OR "Boxing" OR "Weightlifting" OR "Cycling")

("2024 Summer Olympics*" OR "Paris 2024 Olympics*" OR "2024 Paralympics*" OR "Summer Olympics 2024" OR "2024 Summer Olympics" OR "2024 Olympics" OR "Paralympics" OR "Paralympic Games" OR "Phryge" OR "Olympic Mascot" or "Jeux Olympiques d'été 2024" OR "Paris 2024 Jeux Olympiques") AND reach >= 1000

AND NOT (enrichments.media.news.categories:press_releases OR outletType:press_releases OR "winter olympics")

Thanks for sharing that recording link, so helpful! 

Great! Thanks for sharing :)

It’s funny to see you exclude PR from your search, Zoe - I’m sure that went against instinct !

Built my search piece by piece using the brand names and variations, misspellings, hashtags, handles, the near operator, and filtered for likes, views, and shares ….

I initially used the AI feature, but what it spit out was too basic -- I am guessing I should have used a more specific and detailed prompt.

For handles, do I need to differentiate between a Facebook handle and a Twitter handle?

I only want English language results. What’s the best way to accomplish that?

What else am I missing”

("2024 summer Olympic*" OR “2024 summer oylmpic*” OR “2024 summer olympisc” OR "paris 2024" OR “Paris Olympics 2024” OR "Olympic game* 2024" OR “oylmpic game* 2024” OR "2024 olympic*" OR “paris olympic*” OR “international olympic committee” OR ("olympic*" near/20 "paris") OR (“oylmpic*” near/20 “paris”) OR ("Olympic*" near/20 "2024") OR ("Olympian" near/20 "2024") OR (“Oylmpic*” near/20 “2024”) OR hashtag:#Olympics OR hashtag:#Paris2024 OR hashtag:#ParisOlympics2024 OR hashtag:#SummerOlympics OR hashtag:#SummerOlympisc OR “opening ceremony” OR “opening ceremonies” OR “closing ceremony” OR “closing ceremonies” OR “Medal count” OR “olympic* village” OR “Stephen Nedoroscik” OR “Team USA” OR hashtag:#TeamUSA OR hashtag:#OlympicAgenda OR @Olympics OR @TeamUSA OR @Paris2024 OR @iocmedia) and (likes>5 or views>1000 or shares>5)

@DEClarke Had the same thought about NSFW based on the near crisis situation with social media comments calling for a boycott of the games following the opening ceremonies.

I had to deal with a few issues this week, so I’m just getting around to the exercise. I am wondering if we doing this playbook from the view of the Paris 2024 organizing committee, the IOC, U.S. sponsors, or from some other viewpoint. It might help to narrow down search terms and how we respond to the ‘crisis’ in the next part of this exercise. I love the ideas but with this being the world’s biggest sporting event with 10,700 athletes, 329 events in 32 sports plus the Paralympic Games, it might be helpful to know a little more about what to include and exclude.

Trying to get to the top mentions of Paris 2024 here’s the baseline for my search… but I’m sure it’ll be a work in progress.

(

  "Paris" NEAR/4 (

   2024 OR Olympic* OR "Olympic Games" OR "Paris Olympics" OR "Summer Games" OR "Olympic Events" OR "Olympic Sports" OR "Athlet*" OR "Gold Medal*" OR

    "Produits olympiques*" OR "Billets olympiques*" OR "Parrainage olympique*" OR "Souvenirs olympiques*" OR "Diffusion olympique*" OR

    "Mémorabilia olympique*" OR "Productos olímpicos*" OR "Entradas olímpicas*" OR "Patrocinio olímpico*" OR "Recuerdos olímpicos*" OR

    "Transmisión olímpica*"

  ) OR

  (

    "Olympic merchandise*" OR "Olympic tickets*" OR "Olympic sponsorship*" OR "Olympic souvenirs*" OR "Olympic broadcast*" OR "Olympic memorabilia*"

  ) OR

  (

    "IOC" OR "IPC" OR "NOC" OR "Olympic Village" OR "Opening Ceremony*" OR "Closing Ceremony*" OR "Olympic Torch" OR

    "Paralympic Games" OR "Olympic Fever" OR "World Record" OR "Olympic Athlet*" OR "Olympic Fans" OR "Olympic Movement*"

  ) OR

  (

    "#Paris2024" OR "#Olympics" OR "#OlympicGames"

  ) OR

  (

    from:twitter OR from:facebook OR from:instagram OR from:tiktok OR from:youtube OR from:linkedin

  )

)

AND (reach>=999999 OR shares>=750)

AND NOT

(

  outletType:press_releases OR outletType:market_research_reports OR outletType:aggregator OR outletType:stock_market_news OR

  "Rio 2016" OR "Tokyo 2020" OR "LA 2028" OR "Los Angeles" OR socialType:reddit

)

Oops, hit send too early. Meant to include these hashtags "#ParisBoycott"  "#Boycott_Paris_Olympic"  "#BoycottOlympics". Did anyone else find any other anti-Olympic hashtags or phrases worth monitoring?

I went back and took a second stab at this, adding French translated keywords: 

( ("2024 Paris Olympics" OR "Paris 2024" OR "2024 Summer Olympics" OR "Paris Summer Games" OR "Jeux Olympiques de Paris 2024" OR "Jeux Olympiques d'été 2024" OR "Jeux d'été de Paris") AND ("Olympic Games" OR "Olympics 2024" OR "Summer Games" OR "Olympic event" OR "Olympic sports" OR "International Olympic Committee" OR IOC OR "Paris Organizing Committee" OR "Olympic athletes" OR "Jeux Olympiques" OR "Olympiques 2024" OR "Jeux d'été" OR "événement Olympique" OR "sports Olympiques" OR "Comité International Olympique" OR CIO OR "Comité d'Organisation des Jeux de Paris" OR "athlètes Olympiques" OR @Olympics OR @Paris2024 OR handle:"olympics" OR handle:"paris2024" OR #Olympics OR #Paris2024 OR #2024Olympics) ) AND NOT(outletType:press_releases) AND NOT(nsfw:true)

@AVO ISBA - If you’re getting really vague/generic results from the AI assistant, I don’t know if you really need to be super detailed in your first prompt. One of the cool things about the AI assistant is that you can use it to refine your search until you get something useful. The AI assistant does often have good suggestions if I ask for them, for example, I asked the search assistant which languages it recommended for me to include in my Summer Olympics brand search and it gave me a great list to start from (French, Spanish, German, Chinese (simplified), Japanese, and Russian) and when my search got unwieldy I used the prompt “I would like you to use the NEAR operator and wildcards to eliminate redundancies in the search, for example: Olympi* NEAR/5 (athlet* OR ticket* OR medal*)” - this gave me a much cleaner search and translated it into those languages automatically.

If you’re getting a lot of unrelated or nonspecific results from your search, you can take it back to the AI assistant to refine it. I found that some of the suggestions the assistant provided for narrowing or expanding my search were surprisingly helpful! 

For further inspiration I looked at my top keywords and entities surfaced in the Everything Cloud on my initial search, and used some of the boolean tips from those filters to create custom categories (for example, the emoji and (enrichments.namedEntities(name:"paris" AND type:"location"])). The AI assistant is helpful, but I do find that I often need a few rounds with it to get a workable search. But I often need a few rounds with my own searches too, and the chatbot at least works a lot faster than I do

re: your question about handles: The handle operator is platform-agnostic, and will return any document posted by that handle/username and depends on the other search conditions that you have set up. If a monitored brand uses the same handle on multiple platforms, and your search includes more than one of these in your sources, it will return results for all of those sources. 

That said, you can monitor any page/handle on X/Twitter without authentication, but Meta requires a business Facebook page to be connected to get access to Facebook data. Once you have connected your business account, you need to add specific pages you’d like to monitor to your Monitored Pages under Social Connections, and then you need to make sure that you include those pages in your Explore search to get that data. 

WOW! I have to say I certainly have my work cut out for me with creating searches. These boolean queries are going to be a gamechanger for how I build out searches for my organization. Thank you for sharing all the knowledge. Really great work, everyone!!! 

(

    (olympics AND "paris 2024" near/20 "USA") OR

    (olympics AND "summer 2024" near/20 "USA") OR

    (olympics AND "gold medal" near/10 "USA") OR

    (olympics NEAR/10 "torri huske") OR

    (olympics NEAR/10 "regan smith") OR

    (olympics NEAR/10 "simone biles") OR

    (olympics NEAR/10 "nic fink") OR

    (olympics AND ("medal" NEAR/5 (basketball OR "track cycling" OR relay OR hurdles OR soccer OR "long jump" OR freestyle OR 400m OR pursuit OR running OR throw OR discus OR golf OR fencing OR gymnastics OR rowing OR swimming) AND "USA"))

)

AND NOT outletType:press_releases

AND NOT nsfw:true

AND NOT outletType:market_research_reports

AND NOT outletType:aggregator

AND NOT outletType:stock_market_news

Quick callout to everybody in this thread - a TON of you registered and attended the Brand Monitoring workshops, but we currently are only showing 30 quiz completions, which means there are a lot of competition points being left on the table  Make sure that you complete the assessment quiz for this workshop to make sure you get credit (and grab your 100 points)!

In case it’s a little confusing, you will need to click the Enroll for free button on the quiz page and log in (or sign up if you haven’t already) for mAcademy. Make sure you use the same email address that you use to log into mCommunity to make sure your points are awarded correctly.

Thank you so much for your time.

I toyed around further with the AI Search Assistant -- and wow, it was impressive.

I created a nice little Bolean for mentions of Snoop Dog at the Olympics:) 

("Snoop Dogg" OR "Snoop Doggy Dogg" OR "Calvin Cordozar Broadus Jr.") AND (topic:olympics OR "Olympic Games" OR "Summer Olympics" OR "Paris Olympics" or "Olympics 2024")

Nice work!