📘 mOlympians Week 1 Playbook: Creating a Brand Search and Digest

Welp, here’s my first try: 

((

    "Summer Olympics" AND

    (

        "Olympic Games" OR "Olympiad" OR "Olympic event" OR "Summer Games" OR "Olympic sports" OR "Olympic competition" OR "Olympic athletes" OR "Paris Olympics" OR "Summer Games" OR "Olympics" OR "Olympics 2024" OR "Paris 2024" OR "Paris 2024 Olympic and Paralympic Games" OR "Olympics and Paralympics"

    )

)

OR

(

    "Olympic medals" OR "Olympic torch" OR "Olympic mascot" OR "Olympic sponsors" OR "Olympic venues" OR "Olympic tickets" OR "Olympic broadcasting" OR "Olympic merchandise" OR "RL" OR "FL" OR "NKE" OR "ADDYY" OR "DKNG" OR "CMCSA"

)

OR

(

    "NBC Olympics" OR "NBC Olympic coverage" OR "NBC Sports Olympics"

)

AND

(

    socialType:twitter OR socialType:facebook OR socialType:instagram OR socialType:youtube OR socialType:tiktok

))

AND NOT outletType:stock_market_news

AND NOT nsfw:true

You’re off to an early start @AKB Media! Getting it done before the webinars. I like that competitive edge!

This string looks very detailed to me.

Question: Do you think your string could be boosted by also including the 2024 Paris Olympics’ Mascot’s name? It’s name is Phryge.

Comment: I like the exclusion of NSFW social media posts; however, I wonder if it may actually diminish your search by excluding some of the attempts advertisers had at making their own brands go viral following the French Pole Vaulter’s meme-tastic moment.

Thanks, I went through the creating a brand search checklist then tried out the AI tool. It was kind of fun. That’s a good thought regarding the French Pole Vaulter - I forgot about that! Ha. I also didn’t know they had a mascot! Thanks for the feedback!

@AKB Media - is this the first time you’ve used the AI Search Assistant? I have been making an effort to use it more and it has really paid off for me, especially when I just don’t know where to start.

I have been trying it out! I’ve saved a couple specific searches for potential grant/funding opportunities and it’s pretty intuitive. I’m looking forward to learning more about it and just getting reps in with boolean in general. 

Try! 

("Summer Olympics 2024" OR "2024 Summer Olympics" OR "Olympics 2024" OR "2024 Olympics" OR "Summer Games 2024" OR "2024 Summer Games") OR

("Summer Olympics 2024" OR "Olympics 2024") AND ("Paris" OR "France") OR

("Summer Olympics 2024" OR "2024 Summer Games") AND ("track and field" OR "swimming" OR "gymnastics") OR

("Summer Olympics 2024" OR "2024 Summer Olympics") NOT ("Winter Olympics" OR "Paralympics") OR

("Summer Olympics 2024" OR "Olympics 2024") AND ("Team USA" OR "Simone Biles" OR "France National Team") OR

("Summer Olympics 2024" OR "2024 Olympics") AND ("broadcast" OR "coverage" OR "NBC" OR "Eurosport") OR

("Summer Olympics 2024" OR "Olympics 2024") AND ("sponsor" OR "Coca-Cola" OR "Nike" OR "marketing campaign")

(("Summer Olympics 2024" OR "Paris 2024 Olympics" OR "2024 Olympic Games in Paris" OR "Jeux Olympiques d'été 2024" OR "Paris 2024 Jeux Olympiques" OR "#Olympics" OR "#Paris2024") NEAR/10 (schedule OR "calendrier" OR venues OR "lieux" OR events OR "événements" OR athletes OR "athlètes" OR "medal count" OR "compte des médailles" OR "opening ceremony" OR "cérémonie d'ouverture" OR "closing ceremony" OR "cérémonie de clôture" OR "Paris Olympics news" OR "actualités des Jeux Olympiques de Paris" OR "Olympic Village" OR "village olympique" OR "social media" OR "médias sociaux" OR Twitter OR Instagram OR Facebook OR TikTok OR "social engagement" OR "engagement social" OR "public opinion" OR "opinion publique" OR NIKE OR "Ralph Lauren" OR MONJARO)) AND NOT ("Winter Olympics" OR "Jeux Olympiques d'hiver" OR "Paralympics" OR "Jeux Paralympiques")
 

the “AND” always confuses me. I’ve read and did some learning about boolean but it still catches me when I actually go in and try it. Great first shot at this!

Good call on the French language!

Love this idea!

Agreed, same!

Tres bien! 

Try! 
("2024 Summer Olympics" OR "Paris 2024" OR Olympics) AND ("sports" OR "international_sports_competitions" OR "track_and_field" OR "gymnastics" OR "swimming") AND (hashtag:#Paris2024 OR hashtag:#Olympics2024 OR containsLink:olympics.com) AND (country:FR)

First time for me-- very interesting to explore and learn from! 

Following today’s webinar, here’s my attempt:

(("Summer Olympics 2024" OR "Paris 2024 Olympics" OR "2024 Olympic Games in Paris" OR "Jeux Olympiques d'été 2024" OR "Paris 2024 Jeux Olympiques" OR "#Olympics" OR "#Paris2024" OR "#SummerOlympics2024" OR "#Paris2024" OR "2024 Paralympics" OR "Paris 2024 Paralympics" OR "Paralympic Games 2024" OR "Jeux Paralympiques d'été 2024" OR "Paris 2024 Jeux Paralympiques" OR "#Paralympics" OR "#Paris2024Paralympics") NEAR/10 (schedule OR "calendrier" OR venues OR "lieux" OR events OR "événements" OR athletes OR "athlètes" OR "medal count" OR "compte des médailles" OR "opening ceremony" OR "cérémonie d'ouverture" OR "closing ceremony" OR "cérémonie de clôture" OR "Olympic Village" OR "village olympique" OR "Paralympic Village" OR "village paralympique" OR "social media" OR "médias sociaux" OR Twitter OR Instagram OR Facebook OR TikTok OR "social engagement" OR "engagement social" OR "public opinion" OR "opinion publique" OR Nike OR "Ralph Lauren" OR Monjaro)) AND NOT ("Winter Olympics" OR "Jeux Olympiques d'hiver" OR "Paralympics 2022" OR "Jeux Paralympiques d'hiver" OR "Paralympics 2026" OR "Jeux Paralympiques 2026")

Ok here goes my elaborate first attempt, some research for keywords and some help from AI Search  Assistant

(

to:("olympics" OR "athlete365" OR "iocmedia" OR "refugeesolympic" OR "juegosolimpicos" OR "olympia_da" OR "jogosolimpicos" OR "gorin" OR "jeuxolympiques" OR "olympic" OR "teamUSA" OR "USOPC_News") OR

handle:("olympics" OR "athlete365" OR "iocmedia" OR "refugeesolympic" OR "juegosolimpicos" OR "olympia_da" OR "jogosolimpicos" OR "gorin" OR "jeuxolympiques" OR "olympic" OR "teamUSA" OR "USOPC_News") OR

 

site:"www.facebook.com/100064849026360*" OR site:"www.facebook.com/100044643600061*" OR site:"www.facebook.com/ OR100070705876139*" OR site:"www.facebook.com/100064717449126*" OR channelID:"UCTl3QQTvqHFjurroKxexy2Q" OR

 

olympics OR olympic OR paralympic OR olympian OR olympicos OR olympiques OR olympische OR Olimpiadi OR "五輪" OR "올림픽" OR "奧運" OR "奥运会" OR

 

(record OR medal OR medalist OR winner) NEAR/3 (archery OR gymnastics OR swimming OR badminton OR baseball OR basketball OR boxing OR breakdancing OR canoe OR cricket OR cycling OR diving OR equestrian OR fencing OR football OR golf OR handball OR hockey OR judo OR karate OR lacrosse OR pentathalon OR swimming OR sailing OR shooting OR skateboarding OR "sport climbing" OR surfing OR taekwondo OR tennis OR trampoline OR triathalon OR volleyball OR "water polo" OR "weight lifting" OR wrestling OR triathlete OR pentathlete) OR

 

"ilona maher" OR (raygun NEAR (breaking OR breakdancing OR australia)) OR ("muffin man" OR  NEAR (norway OR norweigan OR swimmer OR swimming)) OR ("simone biles" NEAR (twisties OR gymnastics)) OR ("pommel horse" OR "stephen nedoroscik") OR "armand duplantis" OR "yusuf dikec" OR ("korean selfie" NEAR (medal OR medalist OR medalists)) OR "imane khelif" OR "katie ledecky" OR "noah lyles" OR "opening ceremonies" OR "opening ceremony" OR (seine NEAR ("e coli" OR ecoli))

 

)

 

NOT ("percy jackson" OR percyjackson OR hercules OR mythology OR mythological)

Notes: Facebook profiles featured include Olympics, NBC Olympics, CBC Olympics, Special Olympics. The official Olympics YouTube channel is also included.

Official Olympic social handles pulled from here, Summer Olympics sport list pulled from here.
Olympic language inclusions prioritized based on languages of countries by medal count.

Sample list of “trending topics” keywords pulled from targeted search against trending Olympic topics, with the expectation of expanding this section in particular if setting up ongoing monitoring.

Percy Jackson exclusions due to uncontrollable nerdiness.

("olympics" OR "Olympic Games" OR "summer games") NEAR/5 ("Paris 2024" OR "Paris Olympics 2024") AND socialType:twitter

First try after today's webinar: 

("Olympic Games 2024" OR "Paris 2024" OR "Olympics" OR "Games" OR "Athletics" OR "Sports" OR "Track and field" OR “Gymnastics” OR "Medals") AND ("International Olympic Committee" OR "IOC" OR "Team Canada" OR "France National Team" OR "TeamUSA”) AND (lang:fr) AND (hashtag:#Olympics2024 OR hashtag:#Paris2024 OR hashtag:#OlympicGames OR hashtag:#RoadToParis OR hashtag:#OlympicSpirit OR hashtag:#TeamUSA OR #TeamCanada OR hashtag:#TeamFrance OR hashtag:#OlympicAthletes)

Knowing that we can use !!Color Commentary!! to add annotations / comments to queries is going to be borderline lifechanging for me - can’t believe I didn’t know that until now!

Wow this one’s awesome, i thought i was the only one going bonkers with the query

You might just want to get rid of the OR which will throw an error ("muffin man" OR  NEAR (norway OR norweigan OR swimmer OR swimming)). Also any reason why you did not include hashtags in the query?

Hey Cristina, you might want to incorporate the social handles of Olympics from sources like twitter, facebook etc to get more conversations while also experimenting with the NEAR function vs the AND for a broader set of mentions :)

I have to watch the recording later because I was in meetings but this little tidbit sound awesome!

Appreciate the advice! I’ll make sure to include the Olympics' social media handles from Twitter, Facebook, and other sources. Good call on the NEAR function compared to the AND operator to expand the range of mentions. Thanks for the helpful tips! 

First of all, thank you all for sharing your awesome searches and feedback! It has been absolutely amazing to see you all putting in the work and coming up with beautifully creative searches

I just wanted to post in here that for anyone who wasn’t able to make it to the live workshops (or if you just need a refresher on any of the material covered), we have a recap post here where you can watch the videos of both the Americas and APAC workshops (well, you will be able to watch the APAC workshop there once it’s exported and uploaded):

Thank you to all who joined for your insightful questions and creating an excellent learning experience for everyone involved! Keep those searches and critiques flowing - next week we’ll learn how to use the base you’ve created for a crisis monitoring use case!