For Insight Reports users: This new slide in Insight Reports shows a breakdown of earned media by news type!
What is it?
- Introducing a highly requested slide for PR Insight Report users: Mentions by Media Type.
- By default, it showcases metrics across news media types; TV, radio, online news and print news. This release matches similar capabilities in Dashboards.
What's the value?
- With this new slide in Insight Reports, you can now drill down into your analytics by Online, TV, Print, or Radio when reporting on earned media.
- Now, you can answer questions like:
- “Is my campaign resulting in engagement differently across print and online media?”
- “Did the weekly mentions trend for Radio differ from TV during a spike in coverage?”
Screenshots:
