Aligning our definitions with consistency across more reports in Meltwater
What is it?
Previously, in Insight Reports, Vlume, Exposure, and Mentions were used interchangeably. We have renamed Volume and Exposure in Insight Reports to Mentions, matching the measurement in Analyze and Explore.
What’s the value?
- Find consistent metrics across Meltwater: Now, you’ll find the same metrics by the same name in Analyze, Explore, and Insight Reports.
- Understand and demonstrate your Earned Media impact: With these aligned definitions, your earned media reporting will be more consistent and easier to communicate.
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