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Klear Update

Klear: Audience Demographics Tab in Monitor

  • 23 August 2024
  • 2 Replies
  • 26 views

The new Demographics tab in Monitor (Klear’s hub for competitive influencer intelligence) gives you a klear view of the audiences your competitors are reaching 😉

All metrics are multi-brand compatible and can be displayed in a graph or table view to get you the info you need, the way you want it 🙌


The new demographic metrics help you verify target markets, discover new opportunities to sharpen your influencer strategy, and stay ahead in your niche. Metrics include:

  • Gender and age: aggregated influencer audience demographics metrics
  • Countries: the countries where the audiences of influencers who mention the selected brand(s) are located
  • Influence: the influence tiers of the audiences of the influencers who mention the selected brand(s)
  • Interests: the topics of interest to the audiences of the influencers who mention the selected brand(s)
  • Brand Mentions: the brands being talked about by the audiences of the influencers who mention the selected brand(s)

 

The Demographics tab also features the ability to toggle between graph and table visualizations.


 

 

Note: there will be some variation in charts and displays if you are looking at a single brand vs. comparing multiple brands. 

Single brand view:
 

 

Learn more in the Help Center

Thanks for this update!


Just finished the Klear courses and came across this update, it is very timely for me!