The Content Analysis Card helps you qualify and identify relevant content faster by surfacing the top entities, entity-level sentiment, author profile, and Twitter engagement in one consolidated view.

What is it?

The Content Analysis Card delivers you previously unsurfaced enrichments and analytics for editorial articles and Twitter posts. Upon clicking the analytics icon, the Content Analysis Card shows the document’s related entities, entity-level sentiment, potential reach, author profile and social engagement.

In the Content analysis card you can find:

For editorial content with reach:

• A preview of the article with a link to it

• Overall sentiment with a breakdown for the top entities

• Potential reach

For Twitter posts:

• Author’s biography and number of followers

• Social engagement metrics including likes and retweets, as well as a threaded comment view

• Total sentiment with a sentiment breakdown for the top entities

• Replies, quote tweets, and retweets under the Engagement tab

What’s the Value?

• The Content Analysis Card helps you qualify and identify relevant content faster by surfacing the top entities, entity-level sentiment, author profile, and social engagement in one consolidated view.
• The Content Analysis Card can help you:
  • Build newsletters and brief stakeholders
  • Organize content for your earned media analysis
  • Monitor for crises
  • Research your market and scan for mentions of competitive brands

To learn more about how to use the Content Analysis Card - check out the article HERE.