Social media analysis has traditionally been used for understanding customer engagement and enhancing marketing strategies, it is increasingly important for identifying and addressing disinformation campaigns, which can have a significant impact on brand management and public perception. The ability to further drilldown into insights such as Top Entities & Engagement Trend by Source Type allows some of our clients to understand, and where necessary formulate timely and effective responses to counter the spread of false information.

These are extremely valuable resources!!

Thanks so much for your feedback on this @Al_S - I’ve passed it along to the team!