Now you can use Estimated Views as a metric in Coverage Reports (instead of Reach) for a more realistic measurement of earned media impact While potential reach is used by many to measure article impact, some find Estimated Views more accurate when benchmarking over time.

• Build trusted reports: Coverage measured with Estimated Views can provide more accuracy when reporting (instead of potential reach)
• Customize in report setup: When building new Coverage reports, the Estimated Views metric will appear as an option when selecting the search
• Click the Content Stream to see all articles: Estimated Views will be featured as a metric on all articles when using the Content Stream insight

Learn more in the Help Center:

• Meltwater: Estimated Views