Another Meltwater Summit means another exciting product keynote, where we share what’s new and what’s next across the platform. But you don’t have to be in NYC to get the updates. I’ll run down the key highlights right here.

As always, we’ll share the full keynote video in mCommunity as soon as it’s ready. Subscribe to this category to get notified. And if you’re ready to jump in now, you can access resources to start using the latest features right away.

What you should know about where Meltwater (and you) are headed

Meltwater Summit and the Mid-Year Release mark a moment where we step back and share our broader vision across social listening, media monitoring, and influencer and creator relations.

Here’s what we’re seeing, and how it impacts PR and marketing teams like yours. It boils down to this:

• Monitoring social and news conversations to benchmark performance or identify issues is still important. But it’s inherently backward-looking and limited in value.
• Today’s news, conversations, and AI-generated responses are fast-moving, complex, and deeply interconnected. But within that complexity are powerful signals that can inform how you move your brand forward. From new messaging angles and cultural trends to campaign ideas that set you apart from competitors.
• And now, technology—namely AI—has reached a point where it can do more than surface those signals. It can turn them into meaningful intelligence: clear recommendations on what to do next, and even take action on your behalf (creating executive reports, campaign briefs, activation ideas, and more).

What this means for you (what we’re building now and into the future)

In practical terms, this shift shows up in three ways. Each is designed to help you move faster and have more impact in your day-to-day work:

1. A new way to monitor your brand

You’re no longer just tracking mentions. You’re understanding how your brand is represented across all modern channels, including AI.

• Use GenAI Lens to see how LLMs like ChatGPT, Gemini, and Claude represent your brand
• Benchmark your visibility, sentiment, and positioning against competitors
• Act on AI-generated weekly recommendations to improve how your brand shows up

2. A new way to discover what matters

Instead of relying only on predefined searches, you can now see trends as they emerge (before they peak).

• Use Trends Center to surface emerging conversations across TikTok, X, Instagram, and News
• Understand why something is trending with built-in AI Insights
• Move seamlessly into Explore to analyze trends and see expanded insights

3. A new way to get work done

AI isn’t just helping you analyze. It’s starting to do the work for you.

• Use Mira AI (your Digital Teammate) in Mira Studio (agents) to generate coverage reports, briefings, and analysis in minutes
• Instantly create branded PowerPoint decks and shareable dashboards from a single prompt
• Bring Meltwater intelligence into your workflow with Mira in Slack (currently in beta, ask your Meltwater rep to participate), Meltwater Mobile, and integrations like Copilot/Teams
• Extend it further with the Mira API and Meltwater MCP for custom AI workflows

Now, let’s take a closer look at what this means across the platform, with a quick snapshot of what’s new in each product area.

Mid-Year Release: What’s New and What’s Next by Product Area 

GenAI Lens 

What this means for you

Monitoring now includes AI itself. With GenAI Lens, you can understand how your brand shows up across news, social, and AI-generated answers, and take action to improve it.

What’s new

• AI Recommendations (GenAI Lens) – Get clear, prioritized actions to improve your AI visibility
• GenAI Lens Setup & Entity Enhancements – Get started faster with guided onboarding, improved product & people filtering, and unified entity management for more accurate insights

What’s next

• Prompt Data Insights – See what people are asking AI about your brand and industry
• LLM-Generated Reports – Turn AI insights into executive-ready decks instantly
• Audience Insights for AI Search – Understand who is asking and how behavior varies
• Google Analytics Integration – Connect AI visibility to website traffic and performance
• GenAI Lens Across Meltwater – Bring AI insights into Mira, Analyze, and alerts

Mira AI (Mira Studio & Meltwater Agent)

What this means for you

Mira is evolving from an assistant into a true digital teammate, helping you go from question to insight to output in minutes, not hours.

What’s new

• Projects (Context for Mira) – Teach Mira your brand, competitors, and goals once
• Purpose-Built Agents – Automate common workflows like coverage, trends, and breaking news
• Scheduled Outputs – Automate recurring insights delivered to your inbox
• Expanded Data Coverage – Analyze content across social, news, broadcast, and more
• Branded Presentations – Turn insights into ready-to-share decks instantly
• Mira on Mobile – Access insights and run prompts on the go

What’s next

• Mira in Slack (Meltwater Agent) – Get insights directly where your team works
• Mira API & MCP – Bring Meltwater intelligence into your own AI tools and workflows

Explore, Explore+ & Trends Center (Social Listening & Intelligence)

What this means for you

Social intelligence is shifting from tracking what happened to understanding what’s happening and what’s next. With Explore and Trends Center, you can uncover insights faster, cut through complexity, and spot trends as they emerge.

What’s new

• Improved Brand Sentiment Accuracy & Language Support – Get more reliable sentiment insights across English and seven additional global languages
• AI-Powered Insights Enhancements – Automatically surface patterns and narratives
• Add Widgets to Dashboards – Turn insights into shareable dashboards
• Expanded Trends Coverage – Track trends across TikTok, X, and Instagram
• AI Search Assistant (Mira Companion) – Build and refine searches within your workflow

Coming soon

• Speech-to-Text Search – Analyze spoken content from video and audio (coming soon)
• Compare Analytics Enhancements – Analyze brands, campaigns, or time periods side-by-side
• Flexible Pivot View (Explore+) – Break down data across multiple dimensions
• Exploratory Tabs – Dive deeper into data without starting over
• Trends Center Overview Tab – See emerging trends in one place

Klear (Creator & Influencer Marketing)

What this means for you

Creator marketing is becoming about finding the right creators faster—and acting with confidence. Klear now helps you move from discovery to outreach with AI guiding each step.

What’s new

• YouTube Insights (Verified Data) – Access deeper performance and audience data
• AI Creator Discovery – Find creators by describing your goals in plain language
• AI Creator Fit Summaries – Instantly see why a creator is a match
• AI Brand Safety Enhancements – Evaluate risk with deeper context
• AI Outreach for Creators – Generate personalized outreach at scale

Media Relations

What this means for you

Media relations is shifting toward relevance-first workflows—helping you find the right journalists, personalize outreach, and clearly measure impact.

What’s new

• AI Journalist Summaries – Quickly understand who to prioritize
• AI Pitch Personalization – Draft pitches based on journalist coverage
• Unified Outreach – Manage outreach and engagement in one place

Unified Dashboards & Reputation Intelligence

What this means for you

Dashboards are becoming real-time intelligence hubs, bringing together social, news, and AI insights in one place, with faster answers and easier reporting.

What’s new

• Unified Dashboards (Reimagined) – One place for earned, owned, and paid insights
• Mira AI in Dashboards – Instantly understand what’s driving changes
• Explore to Dashboards Flow – Send insights directly without rebuilding
• Drag-and-Drop Creation – Build dashboards quickly and intuitively
• Live, Shareable Dashboards – Share with anyone, no login required

Coming next: Reputation Intelligence

A new layer across the platform to help you track narratives, assess risk, and act faster.

• Reputation Intelligence Dashboard – One view of narratives, risks, and signals
• Narrative Risk Scoring – Focus on what’s driving impact
• Reputation Tagging – Organize signals across key risk areas
• Narrative Intelligence – Understand the stories shaping perception

This is just a snapshot of what’s available today and what’s coming next. As part of our Mid-Year Release, we’ll continue rolling out new capabilities to help you move faster, act smarter, and stay ahead.