Sitting on the fence about Summit? Let's fix that.

We’re just 34 days away from Summit, and if it’s still on your maybe list, now is the time to decide. Ticket prices are going up soon, and community members can use code MSCommunity499 for the lowest price available.

If budget approval is the hurdle, here’s the case for why Summit is worth it.

Why Summit is worth the trip
 

1. You’ll leave with practical skills you can apply right away

Over three days, we’re hosting 10 LinkedIn Certifications designed to help you sharpen critical PR, comms, and marketing skills, then bring those learnings back to your team.
 

📆Monday Workshops include:

• Campaign Monitoring That Holds Up Under Scrutiny
• Precision Media Monitoring That Eliminates Noise
• Get Started with Media Monitoring
• Building Better Reports with Unified Dashboards
• Anchoring Comms to the Metric That Matters

📆Tuesday and Wednesday Certifications include:

• From Media Relations to Model Relations: A Practical Playbook for Winning AI Visibility
• What Do You Want to Be Known For? Turning Keywords Into Coverage in an AI-Search World
• Become the MVP of Brand Reputation with Real-Time Crisis Monitoring
• Turning Crisis into Opportunity: Lessons from Association Communications and Supporting Police Unions
• From Pitch to Pivot: Using Meltwater to Build (and Adjust) Media Strategies That Actually Perform

These are the kinds of sessions that help you do your job better, strengthen your strategy, and share fresh ideas with your team once you’re back.

2. You’ll get access to real conversations about the challenges communicators are facing right now

Each day, we’re also hosting five industry roundtable lunches focused on the topics teams are actively navigating.
 

💬Tuesday Roundtables:

• Beyond Neutral: Finding an Authentic Voice in Polarized Times
• Influencers in 2026: Strategy, Structure, and Scale
• Creating Campaigns That Drive Action, Not Just Awareness
• Managing Misinformation and Public Perception
• Communicating AI Use Ethically and Transparently

💬Wednesday Roundtables:

• AI in Communications: Trusty Sidekick or Risk Factor?
• From Coverage to Impact: Proving PR’s Value
• The Modern Crisis Playbook: What Actually Works in 2026
• Building and Protecting Brand Trust in 2026
• Leadership Visibility & Reputation Risk

These are not broad, high-level conversations. They’re designed to help you learn how peers are approaching today’s toughest communications challenges.
 

3. You can bring value back to your team

Summit is not just time away from the office. It’s a chance to return with:

• New certifications to share internally and on LinkedIn
• Practical ideas you can apply immediately
• New approaches to AI, crisis monitoring, media strategy, and measurement
• Peer insight from others solving similar challenges

4. You’ll also get the community experience in person

We’ll be running the Community Lounge throughout Summit, with fun activations, swag, and space to connect with other members.
 

If you’ve been on the fence, take this as your sign to stop waiting.

Use code MSCommunity499 to lock in the best available rate for community members.

Get your ticket here:
Summit 2026

We’d love to see you there.