🎥 Summit on Tour London: What 100 Million Real AI Conversations Reveal About Your Customers

Consumers are moving from searching for information to asking AI to make decisions for them, and that shift is changing how brands are chosen. In this session, Sam Jones, Founder and CEO of Gener8, shares world-first research based on more than 100 million AI conversations from over 200,000 consented users across the US and UK.

You’ll learn:

• How fast AI usage is growing: Monthly AI usage in the UK has grown 3.6x in twelve months, and more than one in three people now use LLMs every month.
• Where AI sits in the purchase journey: 35% of UK AI users made at least one commercial prompt in August, rising to 65% among the heaviest users. iPhone comparisons have flipped from 60% on Apple’s website to 60% inside an LLM.
• How much people trust AI: 47% of UK adults trust Gen AI assistants, more than any form of advertising tested, and 46% are comfortable letting AI buy a product under £50 on their behalf.
• What appearing in AI answers is worth: When your brand is named in a response, people are 3.6x more likely to visit your website, rising to 5.4x when they name your brand in the prompt.

As AI agents begin to shop on consumers’ behalf, the question for brands is shifting from “will the consumer choose me?” to “will the AI choose me?” The session closes with a Q&A on trust, data privacy, advertising in AI and how to understand real purchase journeys.

🎤 Your speakers

Sam Jones
Founder and CEO, Gener8