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September 18, 2026

🎥 Summit on Tour Asia: Generative AI and the Future of Brand Visibility

  • September 18, 2026
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When someone asks ChatGPT, Gemini, or another AI platform for a recommendation, does your brand show up? How are you described? And how does that compare with your competitors?

 

Generative AI is changing how people discover, research, and evaluate brands. In this Summit on Tour Asia panel, leaders from Belo Medical Group, LinkedIn, WE Communications, and Meltwater explore what that means for PR, communications, and marketing teams.

 

The conversation takes GEO from theory to practice, covering:

  • What GEO and AI visibility actually mean: Understand presence, prominence, portrayal, and persuasion, and why simply appearing in an AI answer is only the beginning.

  • What shapes AI answers: Explore the growing role of your website, earned media, social content, thought leadership, employees, creators, and other sources in shaping how AI understands your brand.

  • Where to focus first: Learn why understanding the questions your audience is actually asking is critical before deciding which prompts, sources, and channels to prioritize.

  • How brands are putting GEO into practice: Hear examples from Meltwater and Belo Medical Group, plus lessons from managing GEO strategies across multiple markets and languages.

  • How to build an ongoing GEO strategy: Move from an initial audit to prioritization, optimization, measurement, and repeatable practices your teams can build into the way they work.

 

You’ll also hear how Meltwater approached its own website refresh, resulting in a 73% increase in GenAI citations across 50 redesigned pages, while also improving how visitors engaged and converted on those pages.

 

🎤 Your speakers

 

Jam Henares
Brand & Revenue Director, Belo Medical Group

Alyce Erikson
Senior Manager, Global B2B Marketing, LinkedIn

Brian Keenan
Managing Director, AI & Data Advisors, WE Communications

Jenny Force
VP, Global Marketing, Meltwater

 

▶️ Watch the session to understand what influences your brand’s visibility in AI answers and the practical steps you can start taking to improve it.

 

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