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pia.mitchell
mChampion Level 1
pia.mitchellmChampion Level 1
mChampion Level 1
May 5, 2026 6:56 PM UTC

Learnings from Meltwater Summit!

Day 1 has been a blast! 
 

My biggest learning so far:

 

The majority of AI citations are coming from individual LinkedIn profiles vs. official company pages. 40% are from established LI members (those with 10k+ followers). 35% are from everyday members (>10k followers). 
 

Really has me thinking about how my own agency approaches AI Visibility and GEO… and the importance of being (and promoting) thought leadership within my company! 

    8 replies

    DEClarke
    mChampion Level 3
    DEClarkemChampion Level 3
    mChampion Level 3
    May 5, 2026 7:32 PM UTC

    ​@pia.mitchell, I’m so excited to see your Lego figure. Here’s mine:

     

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      pia.mitchell
      mChampion Level 1
      pia.mitchellmChampion Level 1Author
      mChampion Level 1
      May 5, 2026 7:37 PM UTC

      ​@DEClarke Love it!!! Here is mine… can you tell what I’m manifesting in 2026? 😂

       

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        DEClarke
        mChampion Level 3
        DEClarkemChampion Level 3
        mChampion Level 3
        May 5, 2026 7:40 PM UTC

        That’s brilliant, ​@pia.mitchell!

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          Maria Dehne
          mChampion Level 3
          Maria DehnemChampion Level 3
          mChampion Level 3
          May 6, 2026 12:15 PM UTC

          Love the minifigs!

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            pia.mitchell
            mChampion Level 1
            pia.mitchellmChampion Level 1Author
            mChampion Level 1
            May 6, 2026 7:27 PM UTC

            Thanks, ​@Maria Dehne. I was saying earlier today that you were missed at Summit! Hope one of these days we can meet IRL 🙌

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              Maria Dehne
              mChampion Level 3
              Maria DehnemChampion Level 3
              mChampion Level 3
              May 7, 2026 12:17 PM UTC

              Aw, thank you for thinking of and mentioning me and I very much hope the same!!! 

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                kelly.bebenek
                mEmployee
                kelly.bebenekmEmployee
                mEmployee
                May 11, 2026 8:33 PM UTC

                That stat sparked a lot of conversation today 👀

                It’s such an important shift because it changes the way brands think about visibility and authority in AI-generated answers. People are increasingly trusting people, not just corporate websites.

                The agencies and brands that invest in employee advocacy, executive visibility, and authentic thought leadership are likely going to have a major advantage in GEO.

                Curious, do you think this changes how your company will approach LinkedIn strategy or thought leadership programs moving forward?

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                Sr. Director of Customer Ed @ Meltwater (DM me to discuss: Academy, Community & Help Center)
                  pia.mitchell
                  mChampion Level 1
                  pia.mitchellmChampion Level 1Author
                  mChampion Level 1
                  May 20, 2026 2:57 PM UTC

                  I couldn’t agree more, ​@kelly.bebenek . This is absolutely something our team has been thinking about and actively incorporating into our strategy. We’ve started creating more social content that spotlights the people behind our work, because authentic voices and real expertise are becoming just as important as brand channels themselves. I think brands that invest in employee advocacy and thought leadership now are going to have a major advantage in how they show up in AI-generated discovery moving forward!

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