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Julie MurphymChampion Level 1
mChampion Level 1
October 6, 2026

Launch Mission 1: Build & Edit a Media Monitoring Search - Kia EV3

  • October 6, 2026
  • 1 Reply
  • 25 views

I am working on a report to monitor Kia’s EV3 coverage.  I included the hashtag to pull in social coverage since many journalists also post to social media. 

 

These are the insights - 

  • Coverage repeatedly emphasizes a starting price below $30,000, with long-range versions reaching up to 321 miles. x.com, facebook.com, theautopian.com
  • The compact EV3 is marketed for everyday usability through practical cargo space, technology, and multiple charging options. instagram.com, facebook.com
  • Dealership and editorial coverage frame the EV3 as a compelling entry point for first-time EV buyers. tiktok.com, instagram.com

    1 reply

    Cris Rice
    mEmployee
    Cris RicemEmployee
    mEmployee
    October 6, 2026

    Hi ​@Julie Murphy! Really nice work on this, and great insights pulled out of the coverage! The sub-$30K price angle, the "everyday usability" framing, and the first-time-EV-buyer entry point are exactly the kinds of themes a brand team would want surfaced.

     

    One small tweak on the search itself: put the hashtags in quotes:

    hashtag:”KiaEV3” or hashtag:”EV3”

     

    Lovely first mission 👏

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