Created and saved a search
This is a search for a discrete project. Since creating it and following Laura’s advice, I have now created a Custom Filter to achieve the same results via our Brand saved search.
(
(
("GrainCorp" NEAR/10 ("Forest Hill" OR "silo" OR "silos" OR "mural" OR "mural project" OR "silo art"))
OR ("Forest Hill" NEAR/10 ("silo" OR "silos" OR "mural" OR "mural project" OR "silo art" OR "public art"))
OR (("Joel Fergie" OR "The Zookeeper" OR "Jordan Bruce" OR "The Brightsiders") NEAR/10 ("Forest Hill" OR "GrainCorp" OR "silo" OR "mural" OR "silo art"))
OR ("Forest Hill Silos Mural Project" OR "GrainCorp Forest Hill Silos")
)
AND ("Forest Hill" OR "Lockyer Valley")
)
ANALYSIS AND RECOMMENDATIONS
## Key Findings
Across [**GrainCorp Forest Hill Silos Mural Project**](https://app.meltwater.com/a/explore/results?searchId=29233518), mentions rose from **1 in 15 Aug–13 Sep to 33 in 14 Sep–13 Oct 2026** (**+3,200%**). Activity was quiet until **25 Sep (4 mentions)**, then came in bursts, reaching **6 mentions on 13 Oct**; measured reach also increased to **2.73 million**, from **76,610** in the previous period.
## GrainCorp Forest Hill Silos Mural Project Insights
- **The artist announcement sparked the first clear burst.** Four mentions appeared on 25 Sep, when Council announced Jordan Bruce and Joel Fergie as the muralists. Council’s Instagram announcement drew **283 engagements**, while 7 Toowoomba also covered the appointment and the still-secret design ([Instagram](https://www.instagram.com/reel/DdsFogxPBYG/); [7 Toowoomba](https://transition.meltwater.com/paywall/redirect/uGkjVdbNLtNPH28zoXCrqLxCcmw?keywords=Forest%20Hill,silos,Jordan%20Bruce,Joel%20Fergie&cid=c93578b121d857ccac35d778be8e3c91_76b91b151b892d92&productType=mira_companion)).
- **Late September and early October coverage followed on-the-ground progress.** There were **10 mentions from 28 Sep–2 Oct**—about **30%** of the period’s total—as coverage shifted to construction of the viewing precinct and preparation of the silos. Council’s update said precinct construction had passed halfway; a later post showed the artists on site preparing the silos ([Council’s Facebook update](https://www.facebook.com/128674850501905_1426709276225285); [River 94.9 FM](https://transition.meltwater.com/paywall/redirect/wYybVEqRkkILS4MG1aJtR5DnrHc?keywords=Forest%20Hill,silos&cid=c93578b121d857ccac35d778be8e3c91_8e62212ee08eb1d6&productType=mira_companion)).
- **The final week drove the largest volume and reach.** **17 mentions (52%)** landed from 7–13 Oct, including the period-high **6 on 13 Oct**. The Courier-Mail’s 13 Oct article had an estimated reach of **1.52 million**—about **56%** of total measured reach. Travel-oriented coverage also framed the mural as a reason to visit the region, including Australian Traveller’s feature on the mural and planned viewing precinct ([The Courier-Mail](https://www.couriermail.com.au/news/queensland/gatton/forest-hill-graincorp-silos-to-be-transformed-in-185m-public-art-project/news-story/02bf4f825bdbea9a33beaca93dd7fabe); [Australian Traveller](https://www.australiantraveller.com/qld/lockyer-valley-murals-trail/); [InDaily Queensland](https://www.indailyqld.com.au/inreview/commentary/2026/10/13/from-storage-to-stardom-silo-art-reaches-new-heights)).
- **Sentiment was mostly neutral or positive, with one specific concern.** Of 33 mentions, **23 (70%)** were neutral, **9 (27%)** positive, and **1 (3%)** negative. The negative item was a single Facebook reply questioning whether the mural would be visible from Forest Hill itself; it had **1 engagement**, so it is a narrow concern rather than a broader pattern ([Facebook reply](http://www.facebook.com/1435205785375634)).
## Recommendations
- **Keep the progress updates coming.** Continue short, visual updates as painting advances and at key milestones; Council’s announcement and painting-progress posts drew strong interaction. Next, share the next visible change and direct people to the project information page.
- **Build on the travel-media interest.** Prepare a concise media update for regional and travel outlets with verified completion timing, viewing-precinct access and visitor information. The October coverage already linked the mural to the Lockyer Valley’s visitor appeal.
- **Clarify the visitor viewpoint.** Publish a brief FAQ or map explaining where the mural can be viewed and how to reach the precinct, addressing the specific visibility question without overstating how widespread the concern is.