An inside look from YouTube on what makes creator marketing campaigns more effective.
Creator partnerships can represent a meaningful investment. Whether you’re considering your first campaign, evaluating new creators, or looking to improve an existing program, making the right decisions requires more than public metrics alone.
Join Mimi Ngo, Creator Agency Partnerships Lead at YouTube, and Neil Brennan, Vice President Creator Marketing at Meltwater, for a direct, behind-the-scenes conversation about how brands can make more informed decisions across the creator marketing campaign lifecycle on YouTube.
Together, they’ll explore what makes creator marketing campaigns effective from YouTube’s perspective, how brands can approach creator marketing on the platform, including paid opportunities, and which verified audience and performance signals can support better investment decisions.
Throughout the conversation, Mimi will share YouTube’s perspective, while Neil will demonstrate how YouTube’s Creator Partnerships API, integrated into Meltwater’s Influencer Marketing platform, provides verified first-party insights from eligible creators. You’ll see how these perspectives and insights can help teams better understand audience fit, evaluate potential partners, and make more confident decisions before and after an investment.
You’ll leave with a clearer understanding of:
Why YouTube is the right platform for your creator marketing strategy
How to evaluate creator fit before committing campaign budget
Which verified audience and performance signals can support better decisions
How to build, measure, and optimize creator marketing campaigns over time
What do you want to ask YouTube?
Submit your questions about creator discovery, audience fit, campaign strategy, measurement, paid opportunities, or building a stronger presence on YouTube.
Questions submitted in advance will help shape the conversation and increase the likelihood that they’ll be addressed during the Q&A.
