Product Workshop: Using Meltwater to Build (and Adjust) Media Strategies That Actually Perform

Getting the story published isn't the finish line. The best comms teams keep using that coverage, to find the right journalists, spot the right angles, and sharpen what they do next.

Join Samiha Fariha, Senior Associate at Golin Canada, for a workshop on using Meltwater across the whole media relations process, not just one piece of it. Samiha's worked with brands like Staples Canada, Schneider Electric, ADP Canada, Specsavers, and LEGO, and she'll walk through how she actually uses Meltwater to make smarter calls before, during, and after a campaign.

This isn't a feature tour. It's the real workflow comms teams run every day: researching journalists, spotting timely opportunities, watching how a campaign performs while it's live, and turning coverage into something that actually improves the next campaign.

We'll Cover:

• Researching journalists and building pitches that land
• Using reach, share of voice, and media analysis to find real opportunities
• Spotting newsjacking moments that fit a journalist's beat
• Watching campaign performance in real time and knowing when to adjust
• Writing wrap reports people actually read, ones that show results, insights, and what's next

Whether you're gearing up for your next campaign or want a better handle on measuring success, you'll leave with frameworks you can use the next day, not someday.