Product Workshop: Move From Reporting to Intelligence

Most comms teams are good at "this is what happened." The "so what, now what" is where it gets hard. The reports go out, the metrics are all there, and leadership still can't do anything with them.

Measurement tells you what happened. Intelligence tells you what to do about it!

Join Dino Delic, Head of Data-Driven Communications at Meltwater, and Amber Daugherty, Director of Value & Impact at Big Valley Marketing, for a practical workshop on the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. You'll learn how to go from what happened, to why it happened, to what's likely to happen next, to what you recommend, and how to bring executive-ready reporting to leadership in a form they can act on.

Stop spraying activity metrics on a screen. Walk away with a clear read on where your reporting stands today, and the tools to turn it into the predictions and recommendations your executives come to rely on.