Product Workshop: Become the MVP of Brand Reputation with Real-Time Crisis Monitoring

Our Summit Replay series brings some of the best sessions from Meltwater Summit ’26 to the broader mCommunity, giving you another chance to learn directly from the customers and experts who took the stage.

In this Workshop, McKenna Kelley, Enterprise Content and Media Manager at Jabil, will share how her team uses Meltwater to build a real-time, always-on approach to crisis monitoring across a complex, global organization.

We’ve all had that moment. A colleague sends over a negative article, social post, or Reddit thread about your brand that has the potential to quickly gain traction, but somehow, it never appeared in your existing searches or alerts.

McKenna will walk through how Jabil builds monitoring to catch potential issues earlier, creates more effective searches across markets and languages, and works with teams across the organization to strengthen crisis preparedness.

You’ll Learn

• How to build ongoing Meltwater monitoring around potential crises relevant to your brand
• How to create stronger searches that account for local language, cultural differences, and how people actually talk about your organization
• How to identify potential issues earlier and mitigate their impact on brand reputation
• How to clearly report potential crises internally while demonstrating the value of communications
• How to build stronger partnerships with HR, legal, marketing, communications, and other stakeholders to prepare for crises before they happen

Meet Your Workshop Leader:

McKenna Kelley
Enterprise Content and Media Manager, Jabil

McKenna leads Jabil’s external communications team, overseeing social media, PR and media relations, and content services. With more than 10 years of experience across journalism, marketing, and communications, she uses Meltwater to track how Jabil is being discussed by media, investors, employees, potential employees, and the public around the world.